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Product Manager – Advertising Product Monetization
Postmedia Solutions. Develop and manage product road maps based on market, competition, and user needs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and development within digital media, leveraging data-driven decision-making and effective communication to optimize advertising strategies. Proficient in Agile methodologies and familiar with key ad serving platforms to enhance product performance.
Highest-signal resume keywords
Product ManagementDigital Media AdvertisingGoogle Ad Manager 360Agile ProcessesData-Driven Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap DevelopmentPerformance TestingKPI SettingOptimization TacticsAd-Tech Requirements
Soft Skills
Effective CommunicationPresentation SkillsTeam CollaborationProblem Solving
Tools & Technologies
JIRALookerTableauBigQueryGoogle Analytics
Industry Keywords
Digital Display AdvertisingVideo AdvertisingAudio AdvertisingE-Newsletter AdvertisingMobile App Advertising
Tech Stack
Tools & technologiesBigQueryTableau
About the role
Key responsibilities & impact- Develop and manage product road maps based on market, competition, and user needs
- Plan and launch new products and features, test performance, and iterate against industry benchmarks
- Attend grooming and sprint-planning sessions with Advertising, Content, and Engineering teams
- Scope and assign work, prioritize development tickets, and support technical teams in QA/testing for products and ad-tech requirements
- Support platform migrations
- Monitor advertiser needs, market drivers, competition, and digital media trends
- Present results and quarterly benchmarks to stakeholders
- Lead discussions to identify best practices, resolve issues, and improve performance across the digital advertising network
- Participate in strategic road-map planning and optimize products with cross-functional stakeholders
Requirements
What you’ll need- Post-secondary degree with business/advertising discipline preferred
- 4-6 years in product and development management, digital media/ad operations preferred
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising – front-end and back-end, industry best practices, optimization tactics
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms
- Experience operating in Agile processes, JIRA, and sprint planning
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics
- Experience setting KPIs against projects and gathering metrics to inform strategy and product next steps
- Data-driven and results-oriented decision-making
- Effective communication and presentation skills with technical and non-technical stakeholders
- Ability to work independently and as part of a team