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Product Manager – Digital Advertising
Postmedia Solutions. Develop and manage product road maps based on the digital market, competition, and user needs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and digital advertising operations, with a strong focus on developing product road maps, optimizing advertising strategies, and utilizing data analytics tools to inform decision-making.
Highest-signal resume keywords
Product ManagementDigital Advertising OperationsAgile ProcessesGoogle Ad Manager 360Data Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Road Map DevelopmentAdvertising Product LaunchPerformance TestingProject KPI SettingDigital Media Optimization
Soft Skills
Effective CommunicationPresentation SkillsCross-Functional Collaboration
Tools & Technologies
JIRALookerTableauBigQueryGoogle Analytics
Industry Keywords
Digital MediaAd TechnologySprint PlanningMarket AnalysisStakeholder Engagement
Tech Stack
Tools & technologiesBigQueryTableau
About the role
Key responsibilities & impact- Develop and manage product road maps based on the digital market, competition, and user needs
- Plan and launch new advertising products and features; test performance and iterate against industry benchmarks
- Attend grooming and sprint planning sessions with Advertising, Content, and Engineering teams
- Scope and assign work, prioritize development tickets, and support technical teams in QA/testing for products and ad technology requirements
- Support leading platform migrations
- Monitor advertiser needs, market drivers, and digital media competition
- Present results and quarterly benchmarks to stakeholders
- Lead discussions to identify best practices, resolve issues, and improve performance across the digital advertising network
- Participate in strategic road map planning and cross-functional product innovation and optimization
- Report to the Director, Product – Advertising Operations
Requirements
What you’ll need- 4–6 years in product and development management; digital media/ad operations experience required
- Post-secondary degree with business/advertising discipline preferred
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising, including front-end and back-end practices and optimization tactics
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms
- Experience operating in Agile processes, JIRA, and sprint planning
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics
- Experience setting project KPIs and gathering metrics to inform strategy and product next steps
- Effective communication and presentation skills with technical and non-technical stakeholders
- Must be eligible to work in and reside within Canada
Benefits
Comp & perks- Health and dental benefits
- Pension matching
- Generous PTO
- Fully remote work