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Product Manager – Digital Advertising
Postmedia Solutions. Develop and manage product roadmaps based on the digital market, competition, and user needs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and development within the digital advertising landscape, focusing on performance optimization, strategic planning, and cross-functional collaboration. Proficient in utilizing ad serving platforms and analytics tools to drive product success and stakeholder engagement.
Highest-signal resume keywords
Product ManagementDigital Media/Ad OperationsGoogle Ad Manager 360Agile ProcessesKPI Setting and Metrics Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap DevelopmentAdvertising Product LaunchPerformance TestingFront-End and Back-End KnowledgeOptimization Tactics
Soft Skills
Effective CommunicationPresentation Skills
Tools & Technologies
JIRALookerTableauBigQueryGoogle Analytics
Industry Keywords
Digital AdvertisingMarket AnalysisSprint PlanningCross-Functional CollaborationStakeholder Engagement
Tech Stack
Tools & technologiesBigQueryTableau
About the role
Key responsibilities & impact- Develop and manage product roadmaps based on the digital market, competition, and user needs
- Plan and launch new advertising products and features; test performance and iterate against industry benchmarks
- Attend grooming and sprint planning sessions with Advertising, Content, and Engineering teams
- Scope and assign work, prioritize development tickets, and support technical teams in QA/testing for products and ad technology requirements
- Support leading platform migrations
- Monitor advertiser needs, market drivers, competition, and the digital media landscape
- Present results and quarterly benchmarks to stakeholders
- Lead discussions to identify best practices, issues, and performance improvements across the digital advertising network
- Participate in strategic roadmap planning and cross-functional product optimization
Requirements
What you’ll need- 4-6 years in product and development management; digital media/ad operations experience required
- Post-secondary degree with business/advertising discipline preferred
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising, including front-end and back-end knowledge, industry best practices, and optimization tactics
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms
- Experience operating in Agile processes, JIRA, and sprint planning
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics
- Experience setting KPIs against projects and gathering metrics to inform strategy and product next steps
- Effective communication and presentation skills with technical and non-technical stakeholders
- Must be eligible to work in and reside within Canada
Benefits
Comp & perks- Health and dental benefits
- Pension matching
- Generous PTO
- Fully remote work