Brand Manager – IP Development, Intellectual Property

Pottermore Publishing

. Explore new IP opportunities to support TBP’s growth ambition .

Posted 10/6/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Brand Management, Franchise Management, and IP Development, with a strong ability to translate consumer insights into strategic brand initiatives. Proven track record in Project Management and cross-functional collaboration, ensuring alignment and effective communication across teams.

Highest-signal resume keywords

Brand ManagementProject ManagementData AnalysisStakeholder ManagementFranchise Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyIP DevelopmentMarketing CampaignsConsumer InsightsContent Management

Soft Skills

Excellent Communication SkillsCreative VisionOrganizational SkillsNegotiation SkillsAttention to Detail

Tools & Technologies

AsanaProject Management Tools

Certifications & Qualifications

Bachelor’s Degree in BusinessBachelor’s Degree in MarketingBachelor’s Degree in Communications

Industry Keywords

EntertainmentGamingMediaLicensingPartnership Management

About the role

Key responsibilities & impact

Explore new IP opportunities to support TBP’s growth ambition
Build long-term brand strategies for new IP with each IP owner
Act as the TBP point person for day-to-day client relationships, operations, and planning
Schedule regular management and strategic check-ins
Use Asana or other project management tools to ensure communication and alignment
Follow up on actions and lead accountability
Represent IP vision, values, and strategic mission during reviews, pitches, and industry events
Determine brand strategy with IP owners
Deliver short- and long-term franchise plans
Collaborate with creative, marketing, and product teams to maintain consistent brand messaging
Balance creative and commercial judgment across projects
Implement marketing and communications activities, leveraging creative agencies where necessary
Coordinate internal expertise across audio production and distribution, TV production, publishing, gaming, commercial, and other functions
Maintain a network of relevant agency contacts
Manage project expectations and scope
Study consumer trends, competitor actions, and audience data to identify growth areas
Determine required data sources and disseminate research and insights across TBP
Identify and support outreach to commercial partnership opportunities
Organize and facilitate pitch meetings
Manage partnerships from ideation through handover for implementation and nurture potential partners
Oversee multichannel marketing campaigns for property launches and milestones with the Harry Potter Brand & Franchise Marketing team
Perform operational administration, build decks, and facilitate meetings

Requirements

What you’ll need

Minimum 5 years’ experience in brand management within entertainment, gaming or media
Ideally, additional experience across product marketing, licensing or IP development
Strong project management, account management, data analysis, and creative vision
Excellent written and verbal communication skills to lead cross-functional teams
Bachelor’s degree in Business, Marketing, Communications or a related field, or equivalent relevant professional experience
In-depth knowledge of Franchise & Brand management, IP, Licensing, Content, Partnership, and the competitive landscape
Strong brand management experience, ideally including franchise management, brand stewardship and/or marketing
Ability to translate insights into strategies that evolve the IP consumer product portfolio while staying true to brand values and storytelling
Strong partner and stakeholder management skills
Ability to work autonomously across multiple projects
Highly organized and able to prioritize projects in a rapidly changing work environment while meeting tight deadlines
Excellent verbal and written communication skills
Storytelling skills balancing creative and commercial needs
Experience with negotiation and commercial thinking
Excellent attention to detail while working at pace
Self-motivated, proactive, enthusiastic, creative, and innovative

Benefits

Comp & perks

Competitive Salary
Company Bonus Scheme
33 days holiday (including bank holidays)
Group Pension Plan where we contribute 5%
Life Assurance of 4 times salary
Health Insurance (currently with Vitality)
Health Shield Cashback Plan
Harry Potter Franchise Partner discounts and a free ticket to see both parts of Harry Potter & The Cursed Child
Annual Creative Bursary
Season Ticket Loan
Cycle Scheme