Social Media Strategist

~Pourri

. Develop and own organic social strategy across ~Pourri and its founder's social channels .

Posted 10/9/2026full-timeAddison • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing organic social media strategies that drive measurable growth in followers, engagement, and brand awareness. Proficient in analyzing social media performance metrics and translating data into actionable insights for content creation and strategy refinement.

Highest-signal resume keywords

Social Media Strategy DevelopmentOrganic Social AnalyticsContent StrategyShort-Form Content CreationAudience Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent StrategyOrganic Social AnalyticsAudience InsightsFollower GrowthEngagement MetricsContent Performance AnalysisSocial StorytellingPlatform-Native CreativeKPI Establishment

Soft Skills

Strong Writing SkillsCommunication SkillsPresentation SkillsCreative DirectionCuriosity

Tools & Technologies

TikTokInstagramYouTubeFacebookLinkedInPinterest

Industry Keywords

Consumer-Facing BrandSocial Media TrendsContent DistributionEmerging ChannelsMicro-Influencer Engagement

About the role

Key responsibilities & impact

Develop and own organic social strategy across ~Pourri and its founder's social channels
Build strategies to increase followers, engagement, reach, and brand awareness
Determine the role of TikTok, Instagram, YouTube/YouTube Shorts, Facebook, LinkedIn, Pinterest, and emerging channels
Define content distribution, channel crossover, content pillars, recurring formats, series, cadence, and content rhythm
Build connections between ~Pourri's brand ecosystem and founder-led content
Establish social KPIs and reporting
Analyze follower growth, engagement, reach, audience behavior, content performance, and emerging patterns
Develop ongoing organic testing across hooks, formats, captions, creative approaches, pacing, timing, topics, and content styles
Translate performance data into recommendations for creative and content teams
Monitor competitors, creators, cultural conversations, and emerging social behaviors
Track platform evolution, algorithm changes, features, formats, and audience behavior
Maintain relationships with platform and account representatives
Develop a connected social ecosystem for the brand and founder while preserving distinct voices and objectives
Partner with content production, creative, marketing, paid media, agencies, creators, and outside partners
Develop briefs and provide direction on hooks, angles, formats, and platform variations
Identify organic content for paid testing and provide strategic context
Guide micro-influencer and creator content, including briefs and performance feedback

Requirements

What you’ll need

4–6 years of experience in social media strategy, organic social, content strategy, or a closely related field
Proven experience developing social strategies that resulted in measurable follower growth, engagement, reach, or brand awareness
Experience working with a consumer-facing brand
Deep understanding of TikTok, Instagram, and YouTube/YouTube Shorts
Working knowledge of Facebook, Pinterest, LinkedIn, and emerging channels
Strong understanding of organic social analytics, KPIs, audience insights, platform performance, and experimentation
Ability to show specific examples of personally developed strategies, changes made, and resulting outcomes
Strong understanding of short-form content, social storytelling, hooks, trends, platform-native creative, and engagement drivers
Ability to balance creative instinct with data when making decisions
Strong writing, communication, and presentation skills
Comfortable providing creative direction and working directly with filming, editing, design, and content production teams
Highly curious and plugged into social, culture, creators, consumer brands, and emerging platforms
Comfortable operating in a fast-paced, entrepreneurial environment
Willing to get into the weeds when needed
Available for in-person collaboration, shoots, and events as needed

Benefits

Comp & perks

Hybrid work setup (remote plus in-office and on-set days)
Medical and dental benefits
Matching 401(k)
Massage chair and relaxation room (when in-office)
Bottomless lattes (also when in-office)
Casual work environment
Creative, energetic environment (with award-winning products)