~Pourri

Social Media Manager

• Develop and own organic social strategy across ~Pourri and its founder's social channels
• Build strategies to increase followers, engagement, reach, and brand awareness
• Determine the role of TikTok, Instagram, YouTube/YouTube Shorts, Facebook, LinkedIn, Pinterest, and emerging channels
• Define content distribution, channel crossover, content pillars, recurring formats, series, cadence, and content rhythm
• Build connections between ~Pourri's brand ecosystem and founder-led content
• Establish social KPIs and reporting
• Analyze follower growth, engagement, reach, audience behavior, content performance, and emerging patterns
• Develop ongoing organic testing across hooks, formats, captions, creative approaches, pacing, timing, topics, and content styles
• Translate performance data into recommendations for creative and content teams
• Monitor competitors, creators, cultural conversations, and emerging social behaviors
• Track platform evolution, algorithm changes, features, formats, and audience behavior
• Maintain relationships with platform and account representatives
• Develop a connected social ecosystem for the brand and founder while preserving distinct voices and objectives
• Partner with content production, creative, marketing, paid media, agencies, creators, and outside partners
• Develop briefs and provide direction on hooks, angles, formats, and platform variations
• Identify organic content for paid testing and provide strategic context
• Guide micro-influencer and creator content, including briefs and performance feedback

Explore Social Media Strategist at ~Pourri. Review requirements and application details.