Director of SEO

. Own the vision, performance, and revenue impact of the SEO department across traditional organic search and AI search visibility .

Posted 11/2/2026full-timeRemote • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEO strategy, including technical SEO, content strategy, and AI search visibility, while effectively leading and developing high-performing teams to drive revenue growth and retention.

Highest-signal resume keywords

SEO Strategy DevelopmentTeam LeadershipTechnical SEO ExpertiseAI Search Visibility KnowledgeRevenue Growth Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOTechnical SEOContent StrategyAuthority BuildingAI SearchGoogle AI OverviewsChatGPTGA4Google Search ConsoleCRM Data

Soft Skills

Team CoachingAccountabilityTrust BuildingStrategic VisionOperational Execution

Industry Keywords

B2B SaaSRevenue RetentionChurn Risk ManagementPerformance StandardsPipeline Attribution

About the role

Key responsibilities & impact

Own the vision, performance, and revenue impact of the SEO department across traditional organic search and AI search visibility
Protect and improve net revenue retention
Grow revenue within the existing SEO client base
Ensure SEO services are best-in-class, scalable, and defensible as search shifts toward AI-driven discovery
Build, coach, and hold accountable a team of senior SEO experts
Manage 4–6 direct reports and work with executive stakeholders and senior client leaders
Report to the VP, Operations
Identify churn risk and lead corrective action
Own expansion strategy across the SEO client portfolio
Identify, forecast, and influence revenue growth opportunities within existing accounts
Define and own the long-term vision for SEO and AI Search
Translate vision into quarterly priorities, KPIs, and execution plans
Evolve SEO offerings across technical SEO, content strategy, authority building, and AI search / LLM visibility
Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders
Advise clients on SEO performance in relation to pipeline, revenue, and business impact
Hire, develop, and retain SEO leaders
Coach high performers and manage underperformance
Create career paths, expectations, and accountability across the department
Manage capacity planning and resourcing
Own departmental P&L forecasting, capacity planning, and prioritization
Establish quality control and performance standards
Use data to guide decisions, investments, and trade-offs

Requirements

What you’ll need

7+ years of SEO experience, including 3+ years in B2B SaaS
5+ years leading teams, including senior-level managers or leads
Proven experience leading SEO programs for complex, high-growth websites
Demonstrated success driving expansion revenue and retention
Deep expertise in technical SEO, content strategy, and authority / link building
Strong working knowledge of AI search visibility, including Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery
Strong understanding of pipeline, attribution, and revenue reporting
Experience with GA4, Google Search Console, and CRM data
Experience partnering with Sales, RevOps, Content, and Marketing leadership
Experience operating in a fully remote, globally distributed environment
Ability to think in terms of revenue, retention, and business outcomes
Ability to make difficult people decisions
Ability to balance strategic vision with operational execution
Ability to earn trust quickly with executive clients and team members
High standards for personal and team performance

Benefits

Comp & perks

Competitive base salary + quarterly performance bonuses
5 weeks paid time off
Flexible remote work (4-hour overlap with Americas time zones)
Comprehensive health benefits for Canadian residents
Regular in-person team meetups and annual retreat
Weekly 1:1 coaching and professional development
Direct client access and strategic autonomy
Work directly with clients (no account managers)