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Performance Marketing

• Develop paid media strategies aligned to each client's business goals and North Star Metric
• Own forecasting and budget pacing against quarterly and annual targets
• Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
• Steer client conversations toward decisions, priorities, and committed next steps
• Drive AI-assisted campaign strategy, creative testing, and measurement
• Manage and grow a portfolio of 4–7 B2B clients as their primary strategic contact
• Build trust with senior marketing, demand generation, and executive stakeholders
• Run calls with confidence, set agendas, control the room, and handle hard questions live
• Communicate progress, risks, and recommendations before the client asks
• Own follow-through so every conversation ends with clear actions, owners, and timelines
• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
• Own conversion tracking integrity end to end across GA4, GTM, and CRM
• Diagnose performance issues across tracking, structure, bidding, creative, and demand
• Prioritize by business impact, effort, and implementation reality; QA everything before it ships

Senior Performance Marketing Strategist

• Develop paid media strategies aligned to each client's business goals and North Star Metric
• Own forecasting and budget pacing against quarterly and annual targets
• Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
• Steer client conversations toward decisions, priorities, and committed next steps
• Drive AI-assisted campaign strategy, creative testing, and measurement
• Manage and grow a portfolio of 4–7 B2B clients as their primary strategic contact
• Build trust with senior marketing, demand generation, and executive stakeholders
• Run calls, set agendas, control discussions, and handle hard questions live
• Communicate progress, risks, and recommendations proactively
• Own follow-through so conversations end with clear actions, owners, and timelines
• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
• Own conversion tracking integrity end to end across GA4, GTM, and CRM
• Diagnose performance issues involving tracking, structure, bidding, creative, or demand
• Prioritize by business impact, effort, and implementation reality; QA everything before it ships