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Senior Performance Marketing Strategist
Powered by Search. Develop paid media strategies aligned with client business goals and North Star Metrics .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing B2B paid media strategies, managing client relationships, and optimizing campaign performance across multiple platforms. Proficient in communication and leadership, ensuring alignment with client goals and effective stakeholder engagement.
Highest-signal resume keywords
B2B Paid Media ExperienceGoogle Ads ExpertiseGA4 and GTM ProficiencyClient-Facing Strategy RoleCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Strategy DevelopmentConversion Tracking IntegrityPerformance DiagnosisBudget ManagementMQL and SQL Target Achievement
Soft Skills
Strong Communication SkillsStakeholder ManagementTrust BuildingProblem SolvingLeadership
Tools & Technologies
Google AdsLinkedIn AdsMeta AdsMicrosoft AdsHubSpotSalesforce
Industry Keywords
B2B SaaSAd Spend ManagementCampaign MeasurementClient ReviewsRisk Management
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Develop paid media strategies aligned with client business goals and North Star Metrics
- Own forecasting and budget pacing against quarterly and annual targets
- Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
- Steer client conversations toward decisions, priorities, and committed next steps
- Drive AI-assisted campaign strategy, creative testing, and measurement
- Manage and grow a portfolio of 4–7 B2B clients as the primary strategic contact
- Build trust with senior marketing, demand generation, and executive stakeholders
- Run client calls, set agendas, control discussions, and handle difficult questions live
- Communicate progress, risks, and recommendations proactively
- Own follow-through, ensuring clear actions, owners, and timelines
- Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
- Own end-to-end conversion tracking integrity across GA4, GTM, and CRM systems
- Diagnose performance issues involving tracking, structure, bidding, creative, or demand
- Prioritize work by business impact, effort, and implementation reality
- QA all work before it ships
Requirements
What you’ll need- 3+ years of hands-on B2B paid media experience
- At least 1 year of experience in B2B SaaS
- Prior client-facing strategy role with ownership of communication, not just execution
- Track record of hitting MQL, SQL, or pipeline targets for B2B clients
- Direct responsibility for at least $50k in monthly ad spend across multiple accounts
- Google Ads expertise plus at least one of LinkedIn Ads, Meta Ads, or Microsoft Ads
- Working command of GA4, GTM, and CRM attribution, including HubSpot or Salesforce
- Strong written and spoken communication skills sufficient to lead senior calls and defend recommendations under pressure
Benefits
Comp & perks- Fully remote work
- 5 weeks of paid time off
- Competitive compensation plus quarterly bonuses
- Flexible working hours, with 4 overlap hours required during 9am–5pm EST
- Paid training, including school, events, and conferences
- Comprehensive health, dental, and eye care for full-time Canadian residents