Senior Performance Marketing Strategist

. Develop paid media strategies aligned to each client's business goals and North Star Metric .

Posted 11/2/2026full-timeRemote • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B paid media strategies, managing substantial ad budgets, and optimizing campaign performance across multiple platforms. Strong communication skills are essential for leading client interactions and driving strategic decisions.

Highest-signal resume keywords

B2B Paid Media ExperienceGoogle Ads ProficiencyGA4 and GTM CommandClient-Facing Strategy RoleMonthly Ad Spend Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationConversion Tracking IntegrityPerformance DiagnosisBudget PacingMQL and SQL Target Achievement

Soft Skills

Proactive CommunicationTrust BuildingLeadership in Client ConversationsAgenda SettingHandling Difficult Questions

Tools & Technologies

Google AdsLinkedIn AdsMeta AdsMicrosoft AdsCRM (HubSpot, Salesforce)

Industry Keywords

B2B SaaSDemand GenerationStakeholder ManagementAI-Assisted Campaign StrategyAd Spend Management

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop paid media strategies aligned to each client's business goals and North Star Metric
Own forecasting and budget pacing against quarterly and annual targets
Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
Steer client conversations toward decisions, priorities, and committed next steps
Drive AI-assisted campaign strategy, creative testing, and measurement
Manage and grow a portfolio of 4–7 B2B clients as the primary strategic contact
Build trust with senior marketing, demand generation, and executive stakeholders
Run calls, set agendas, control the room, and handle hard questions live
Communicate progress, risks, and recommendations proactively
Own follow-through so every conversation ends with clear actions, owners, and timelines
Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
Own conversion tracking integrity end to end across GA4, GTM, and CRM
Diagnose performance issues across tracking, structure, bidding, creative, and demand
Prioritize work by business impact, effort, and implementation reality; QA everything before it ships

Requirements

What you’ll need

3+ years hands-on B2B paid media experience
At least 1 year in B2B SaaS
Prior client-facing strategy role where you owned communication, not just execution
Track record hitting MQL, SQL, or pipeline targets for B2B clients
Direct responsibility for at least $50k in monthly ad spend across multiple accounts
Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure

Benefits

Comp & perks

This role is fully remote
5 weeks of paid time off
Competitive compensation plus quarterly bonuses
Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
Paid training (school, events, conferences)
For full-time Canadian residents only: comprehensive health, dental, and eye care