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Senior Performance Marketing Strategist
Powered by Search. Develop paid media strategies aligned to each client's business goals and North Star Metric .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing B2B paid media strategies, managing client relationships, and optimizing campaign performance across multiple platforms. Proficient in communication and leadership, ensuring alignment with business goals and effective stakeholder engagement.
Highest-signal resume keywords
B2B Paid Media ExperienceGoogle Ads ManagementGA4 and GTM ProficiencyClient-Facing Strategy RoleCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media Strategy DevelopmentCampaign Launch and OptimizationConversion Tracking IntegrityPerformance DiagnosisMQL and SQL Target Achievement
Soft Skills
Strong Written and Spoken CommunicationStakeholder Relationship BuildingProactive Risk CommunicationDecision-Making Under Pressure
Tools & Technologies
Google AdsLinkedIn AdsMeta AdsMicrosoft AdsCRM (HubSpot, Salesforce)
Industry Keywords
B2B SaaSAd Spend ManagementForecasting and Budget PacingClient Portfolio ManagementCampaign Measurement
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Develop paid media strategies aligned to each client's business goals and North Star Metric
- Own forecasting and budget pacing against quarterly and annual targets
- Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
- Steer client conversations toward decisions, priorities, and committed next steps
- Drive AI-assisted campaign strategy, creative testing, and measurement
- Manage and grow a portfolio of 4–7 B2B clients as their primary strategic contact
- Build trust with senior marketing, demand generation, and executive stakeholders
- Run calls, set agendas, control discussions, and handle hard questions live
- Communicate progress, risks, and recommendations proactively
- Own follow-through so conversations end with clear actions, owners, and timelines
- Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
- Own conversion tracking integrity end to end across GA4, GTM, and CRM
- Diagnose performance issues involving tracking, structure, bidding, creative, or demand
- Prioritize by business impact, effort, and implementation reality; QA everything before it ships
Requirements
What you’ll need- 3+ years hands-on B2B paid media experience
- At least 1 year in B2B SaaS
- Prior client-facing strategy role where you owned communication, not just execution
- Track record hitting MQL, SQL, or pipeline targets for B2B clients
- Direct responsibility for at least $50k in monthly ad spend across multiple accounts
- Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
- Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
- Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure
Benefits
Comp & perks- This role is fully remote
- 5 weeks of paid time off
- Competitive compensation plus quarterly bonuses
- Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
- Paid training (school, events, conferences)
- For full-time Canadian residents only: comprehensive health, dental, and eye care