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Praytell

Account Director – Beauty & Fashion PR

Praytell

. Lead integrated communications programs across earned media, influencer and social .

Posted 9/23/2026full-timeNew York City • New York • United StatesLead💰 $105,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated communications programs, strategic planning, and client relationship management within the PR, influencer, and social media landscape. Proven ability to drive innovation, oversee account performance, and deliver actionable insights aligned with client objectives.

Highest-signal resume keywords
Integrated Communications ProgramsClient Relationship ManagementStrategic PlanningData Analysis and InterpretationTeam Development and Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign StrategyFinancial OversightPerformance Metrics AlignmentChannel Strategy DevelopmentInfluencer Contract Development
Soft Skills
Strategic CounselClear CommunicationInnovative ThinkingCoaching and FeedbackProblem Solving
Tools & Technologies
Measurement ToolsWorkflow Systems
Industry Keywords
PR Agency EnvironmentBeauty BrandsPersonal CareFashionLifestyle Brands

About the role

Key responsibilities & impact
  • Lead integrated communications programs across earned media, influencer and social
  • Serve as a strategic partner and trusted advisor to clients
  • Oversee execution, team development and overall account performance
  • Inspire innovation and optimism while providing clear pathways to execution
  • Identify and address potential client issues with foresight
  • Deliver honest feedback and transparent recommendations
  • Deepen client relationships through strategic counsel and mutual value
  • Drive strategic planning and innovation across PR, influencer and social media campaigns
  • Lead financial oversight for multiple accounts and track time and budgets
  • Implement workflow systems to improve team efficiency and campaign delivery
  • Collaborate with leadership on staffing needs and hiring decisions
  • Provide formal feedback and coaching to team members
  • Lead client discussions on campaign strategy, performance and next steps
  • Provide strategic input on high-level materials and oversee campaign decks
  • Deliver high-stakes presentations with clear, actionable insights
  • Lead channel audits and target audience analysis across earned, social and influencer channels
  • Develop overarching channel strategies aligned with client business objectives
  • Drive ideation around cultural trends and newsjacking opportunities
  • Approve and enhance earned media concepts, pitches, events and tactics
  • Define creative vision for influencer or talent partnerships
  • Shape overarching social media creative strategies
  • Present innovative, big-picture campaign concepts to clients
  • Shape earned media strategy and guide influencer and social execution
  • Oversee influencer contract development and ROI-focused integration
  • Oversee large-scale social initiatives across paid, earned and owned media
  • Shape data analysis and interpretation for client accounts
  • Lead data-driven strategic recommendations and advise on measurement tools
  • Present insights and recommendations to senior stakeholders
  • Align performance metrics with client objectives and refine KPIs as needed

Requirements

What you’ll need
  • New York-based
  • 7–10 years of experience
  • Ideally experience within a PR agency environment
  • Strong background across beauty, personal care, fashion and lifestyle brands

Benefits

Comp & perks
  • Comprehensive health care coverage
  • Employee Stock Ownership Plan (ESOP)
  • 401(k) with company match
  • Flexible Time Off (FTO)
  • 18 company holidays
  • Flex Fridays
  • PrayCare wellness stipend and Rebalance Day
  • Employee Assistance Program (EAP)
  • Paid parental leave and fertility support
  • Training, learning and professional development programs
  • Camp Praytell
  • Employee Resource Groups (ERGs)
  • Take-home exercise completion stipend via electronic gift card