Praytell

Account Executive

• Lead integrated communications programs across earned media, influencer and social
• Serve as a strategic partner and trusted advisor to clients
• Oversee execution, team development and overall account performance
• Inspire innovation and optimism while providing clear pathways to execution
• Identify and address potential client issues with foresight
• Deliver honest feedback and transparent recommendations
• Deepen client relationships through strategic counsel and mutual value
• Drive strategic planning and innovation across PR, influencer and social media campaigns
• Lead financial oversight for multiple accounts and track time and budgets
• Implement workflow systems to improve team efficiency and campaign delivery
• Collaborate with leadership on staffing needs and hiring decisions
• Provide formal feedback and coaching to team members
• Lead client discussions on campaign strategy, performance and next steps
• Provide strategic input on high-level materials and oversee campaign decks
• Deliver high-stakes presentations with clear, actionable insights
• Lead channel audits and target audience analysis across earned, social and influencer channels
• Develop overarching channel strategies aligned with client business objectives
• Drive ideation around cultural trends and newsjacking opportunities
• Approve and enhance earned media concepts, pitches, events and tactics
• Define creative vision for influencer or talent partnerships
• Shape overarching social media creative strategies
• Present innovative, big-picture campaign concepts to clients
• Shape earned media strategy and guide influencer and social execution
• Oversee influencer contract development and ROI-focused integration
• Oversee large-scale social initiatives across paid, earned and owned media
• Shape data analysis and interpretation for client accounts
• Lead data-driven strategic recommendations and advise on measurement tools
• Present insights and recommendations to senior stakeholders
• Align performance metrics with client objectives and refine KPIs as needed

Account Director – Beauty & Fashion PR