Senior Marketing Analyst, CRM

PremieRpet

. Responsible for planning and executing multichannel CRM campaigns (email, SMS, WhatsApp, push notifications, among others), aligned with marketing strategy and business objectives; .

Posted 10/15/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing multichannel CRM campaigns, utilizing data-driven insights to optimize customer engagement and performance metrics. Proficient in managing CRM tools and marketing automation platforms to enhance customer journeys and drive business objectives.

Highest-signal resume keywords

CRM Campaign ManagementMarketing Automation PlatformsAudience SegmentationData Analysis and ReportingCustomer Journey Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PersonalizationKPI MonitoringData-Driven Action PlansBehavioral Data AnalysisSQL

Soft Skills

CollaborationCommunicationNegotiation

Tools & Technologies

RD StationHubSpotMarketing CloudPower BITableauGoogle Looker Studio

Industry Keywords

Customer Engagement ProgramsPromotional CampaignsLoyalty CampaignsBudget ControlVendor Management

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Responsible for planning and executing multichannel CRM campaigns (email, SMS, WhatsApp, push notifications, among others), aligned with marketing strategy and business objectives;
Develop and manage customer engagement programs, automated workflows, and personalized customer journeys;
Create promotional and loyalty campaigns for different target audiences;
Create and maintain strategic segments based on behavioral, transactional, and demographic data;
Monitor KPIs and build reports and dashboards to analyze performance (open rate, click-through rate, conversion, CAC, LTV, churn, among others);
Propose data-driven action plans and insights focused on optimizing results;
Support the development of marketing materials and creative assets in collaboration with the creative team;
Manage vendors, marketing automation platforms, and CRM tools;
Support budget control, quotations, negotiations, and payment tracking related to CRM initiatives;
Prepare presentations and documents for alignment with internal teams and campaign communications.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or a related field;
Required: intermediate to advanced proficiency in Microsoft Office;
Experience with CRM and marketing automation platforms (RD Station, HubSpot, Marketing Cloud);
Knowledge of audience segmentation and campaign personalization, messaging tools (email, SMS, push notifications, WhatsApp), and an understanding of customer success and the customer journey;
Preferred: experience with Power BI, Tableau, Google Looker Studio, and SQL;
Availability to work on-site in Vila Olímpia, São Paulo;
Must reside in São Paulo, SP.

Benefits

Comp & perks

Transportation allowance
Meal allowance
Medical insurance
Dental insurance
Life insurance
Private pension plan
Profit Sharing and Results (PPLR)
Product discounts
Christmas basket
School-supply assistance for employees’ children
Gifts for commemorative occasions
Training and development
Maternity/Paternity gift
Wellhub or TotalPass
Pet leave