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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B copywriting, translating complex transportation and fleet management concepts into clear, persuasive messaging. Proficient in managing integrated campaigns across various channels while maintaining brand voice and messaging standards.
Highest-signal resume keywords
B2B Copywriting ExperienceIntegrated Campaign DevelopmentGenerative AI Tools ProficiencyProject Management SkillsFluency in Transportation Terminology
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingEditingProofreadingStorytellingContent DevelopmentMessaging FrameworksAudience ResearchCampaign Performance AnalysisCreative Concept DevelopmentBrand Voice Maintenance
Soft Skills
Attention to DetailCollaborationCommunicationCreative ThinkingAdaptability
Tools & Technologies
FigmaMicrosoft TeamsSharePointAsana
Industry Keywords
TransportationFleet ManagementLogisticsCommercial TruckingDemand Generation
About the role
Key responsibilities & impact- Develop original creative concepts, campaign themes, headlines, taglines, and messaging
- Partner with designers and writers on integrated visual storytelling and copy campaigns
- Translate complex transportation technology, fleet operations challenges, and business solutions into clear, benefit-driven messaging
- Use customer insights, audience research, and marketing objectives to create compelling narratives
- Contribute creative ideas to differentiate the PrePass brand and improve campaign performance
- Write, edit, and refine copy for websites, landing pages, email campaigns, digital advertising, social media, video scripts, blogs, sales collateral, presentations, event materials, thought leadership, and long-form marketing content
- Adapt copy for audiences, customer segments, channels, and customer-journey stages
- Develop content supporting customer engagement and demand generation
- Use customer insights and campaign performance to improve messaging effectiveness
- Apply and maintain the PrePass brand voice and messaging standards
- Contribute to messaging frameworks, value propositions, campaign narratives, and editorial guidelines
- Collaborate with subject matter experts to ensure content accuracy, credibility, and relevance
- Manage projects from creative brief through final delivery, incorporating feedback, communicating progress, balancing priorities, and meeting deadlines
- Collaborate with the Advisory Digital Content Producer, Director of Marketing Comms, Marketing team, and cross-functional partners
Requirements
What you’ll need- 5+ years of professional copywriting experience
- Portfolio showcasing creative thinking, storytelling, and marketing campaigns
- Proven B2B copywriting experience
- Ability to translate complex information into clear, persuasive messaging for business audiences
- Experience developing integrated campaigns across digital, print, social, video, and sales channels
- Excellent writing, editing, proofreading, and storytelling skills
- Meticulous attention to detail
- Practical experience using generative AI tools for brainstorming, content development, and editing
- Understanding of responsible AI best practices
- Comfortable working with Figma, Microsoft Teams, SharePoint, and Asana
- Ability to manage projects from creative brief through final delivery, communicate progress, incorporate feedback, and meet deadlines
- Ability to work effectively with designers, marketers, subject matter experts, and cross-functional partners
- Based in the United States
- Available during core collaboration hours of 9 a.m. to 3 p.m. Pacific Time
- Fluency in the language, terminology, and challenges of commercial trucking, fleet management, transportation, or logistics
Benefits
Comp & perks- Robust benefit package including medical, dental, and vision starting on date of hire
- Paid Time Off including vacation, sick leave, holidays, and floating holidays
- 401(k) plan with employer match
- Company-funded lifestyle account for physical and mental well-being expenses, including ski passes, retreats, and gym memberships
- Tuition Reimbursement Program
- Voluntary benefits including Legal and Pet Discounts
- Employee Assistance Program at no cost
- Company-sponsored and funded Culture Team focused on physical, mental, and professional well-being
- Community Give-Back initiatives
- Employee development initiatives