Head of Marketing Expansion

Preply

. Define and own the marketing vision for Preply's Expansion mission .

Posted 10/3/2026full-timeBarcelona • SpainLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing marketing strategies for new verticals and audience segments, with a strong focus on data-driven decision-making and performance optimization. Proven ability to lead cross-functional teams and communicate effectively with senior stakeholders to drive brand positioning and market expansion.

Highest-signal resume keywords

Senior Leadership ExperienceMarket Expansion StrategyData-Driven Decision MakingBrand Positioning ExpertiseTeam Development and Retention

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyPositioning DevelopmentPerformance OptimizationFunnel KPI DefinitionGo-To-Market FrameworksMarket Feedback IterationOpportunity SizingCreative Direction

Soft Skills

Exceptional CommunicationStakeholder AlignmentHands-On JudgmentAdaptability in Ambiguous Environments

Industry Keywords

High-Growth EnvironmentsInternational MarketingBrand ExtensionCompetitive Market Navigation

About the role

Key responsibilities & impact

Define and own the marketing vision for Preply's Expansion mission
Set the strategic direction for marketing new verticals and audience segments at scale
Lead positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas
Translate business ambition into executable marketing plans
Partner with Brand and Product Marketing to evolve Preply's positioning beyond language learning
Ground positioning decisions in customer insight and validate them before full-scale deployment
Define funnel KPIs across awareness, acquisition, activation, and retention
Own the reporting cadence and hold the team accountable to results
Act as the primary marketing voice in senior cross-functional forums
Integrate expansion marketing into broader business planning from validation through launch
Develop repeatable go-to-market frameworks adaptable across subjects, geographies, and personas
Balance speed of experimentation with the rigor needed to scale confidently

Requirements

What you’ll need

Significant marketing experience with meaningful time in senior leadership roles
Proven track record of building and scaling marketing functions in high-growth, international environments
Ability to operate at the level of vision and strategy while maintaining hands-on judgment on channel mix, creative direction, and performance optimization
Deep experience launching into new markets, categories, or audience segments
Experience defining positioning, building playbooks, and iterating based on market feedback
Highly comfortable with data, opportunity sizing, and performance frameworks
Ability to build the business case for marketing investment and measure impact with precision
Exceptional ability to communicate strategy, frame tradeoffs, and align senior stakeholders across functions and geographies
Strong understanding of brand positioning and experience navigating repositioning or brand extension in competitive markets
Demonstrated success hiring, developing, and retaining senior marketing talent
Experience building high-performing teams in dynamic, ambiguous environments
Comfortable operating in early-stage, mission-building environments and bringing clarity and prioritization

Benefits

Comp & perks

Generous monthly allowance for lessons on Preply.com
Learning & Development budget, including time off for your self-development
Competitive financial package with equity
Leave allowance
Open, collaborative, dynamic and diverse culture