Head of Marketing Expansion

Preply

. Define and own the marketing vision for Preply's Expansion mission .

Posted 10/3/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing marketing strategies for expansion into new verticals and audience segments, with a strong focus on data-driven decision-making and performance optimization. Proven ability to lead cross-functional teams and communicate effectively with senior stakeholders to drive brand positioning and business outcomes.

Highest-signal resume keywords

Senior Leadership ExperienceMarketing Strategy DevelopmentData Analysis and Performance FrameworksBrand Positioning and RepositioningTeam Building and Talent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Vision DefinitionKPI DevelopmentGo-To-Market FrameworksMarket Launch ExperiencePerformance Optimization

Soft Skills

Strategic CommunicationClarity in AmbiguityStakeholder AlignmentCreative Direction

Industry Keywords

High-Growth EnvironmentsInternational MarketingCustomer InsightPositioning and MessagingMarket Feedback Iteration

About the role

Key responsibilities & impact

Define and own the marketing vision for Preply's Expansion mission
Set the strategic direction for marketing new verticals and audience segments at scale
Lead positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas
Partner with Brand and Product Marketing to evolve Preply's positioning beyond language learning
Ground positioning decisions in customer insight and validate them before full-scale deployment
Define KPIs across awareness, acquisition, activation, and retention
Own the reporting cadence and hold the team accountable to results
Act as the primary marketing voice in senior cross-functional forums
Integrate expansion marketing into broader business planning from validation through launch
Develop repeatable go-to-market frameworks across subjects, geographies, and personas
Balance speed of experimentation with the rigor needed to scale confidently

Requirements

What you’ll need

Significant experience in marketing with meaningful time in senior leadership roles
Proven track record of building and scaling marketing functions in high-growth, international environments
Ability to operate at the level of vision and strategy while maintaining hands-on judgment on channel mix, creative direction, and performance optimization
Deep experience launching into new markets, categories, or audience segments, including defining positioning, building playbooks, and iterating based on market feedback
Highly comfortable with data, opportunity sizing, and performance frameworks
Ability to build the business case for marketing investment and measure impact with precision
Exceptional ability to communicate strategy, frame tradeoffs, and align senior stakeholders across functions and geographies
Strong understanding of how brand positioning drives business outcomes, with experience navigating repositioning or brand extension in competitive markets
Demonstrated success hiring, developing, and retaining senior marketing talent
Experience building high-performing teams in dynamic, ambiguous environments
Comfortable operating in early-stage, mission-building environments where the path is not yet fully defined
Ability to bring clarity and prioritization in ambiguous contexts

Benefits

Comp & perks

Generous monthly allowance for lessons on Preply.com
Learning & Development budget, including time off for your self-development
Competitive financial package with equity, and leave allowance
Open, collaborative, dynamic and diverse culture
Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching