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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand marketing and integrated digital campaign management, with a strong focus on data-driven decision-making and performance optimization. Proven ability to manage significant marketing investments and lead cross-functional projects while ensuring alignment with brand strategy.
Highest-signal resume keywords
Brand MarketingIntegrated Digital Campaign ManagementData Analysis and ForecastingAgency and Partner ManagementCampaign Measurement and Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyCampaign PlanningPerformance Data AnalysisInvestment RecommendationsMarket StrategyDigital MarketingVideo Platform OptimizationCross-Channel Campaign DeliveryForecastingBrand Measurement
Soft Skills
Excellent CommunicationProactive Problem SolvingAttention to DetailInfluencing Senior StakeholdersIndependent Project Management
Tools & Technologies
YouTubeAnalytics ToolsCampaign Management SoftwareReporting ToolsDigital Advertising Platforms
Industry Keywords
Consumer MarketingMarketplace EnvironmentUS Media LandscapeLocal Activation OpportunitiesCross-Functional Collaboration
About the role
Key responsibilities & impact- Lead the planning, delivery, and optimization of Preply’s brand investment in the US
- Own the US brand-campaign plan from annual business planning through in-market delivery and optimization
- Build market- and city-level plans defining where and when Preply should invest
- Turn brand strategy into campaign briefs, channel plans, timelines, and accountable owners
- Identify and develop local activation opportunities
- Manage and optimize US campaign investment across markets, channels, creative, and activations, with a focus on digital
- Establish daily and weekly reporting, forecasting, and decision-making rhythms
- Recommend investment shifts based on performance and learning
- Build scalable playbooks for US market execution
- Define campaign measurement frameworks with Analytics, Growth, and channel partners
- Track reach, GMV, LTV, CAC, CPM, and downstream business impact
- Translate data into recommendations for senior stakeholders
- Lead post-campaign reviews and apply learnings to future planning
- Partner with Creative, Growth, Analytics, agencies, and external partners
- Ensure US activity is locally relevant while consistent with Preply’s global brand
- Own agency and partner relationships relevant to US campaign delivery
- Drive projects independently with pace and attention to detail
Requirements
What you’ll need- 7+ years of experience in brand marketing, integrated digital campaign management, market strategy, or a related discipline
- Ideally experience in a fast-paced tech, consumer, or marketplace environment
- Experience owning significant marketing investment and making investment recommendations
- Strong analytical and commercial skills; confidence working with performance data, forecasting, and business plans
- Strong expertise with video platforms, including YouTube, and landing-page or campaign-journey optimization
- Experience planning and delivering integrated campaigns across channels and stakeholders
- Strong understanding of brand measurement and experimentation
- Proven ability to manage agencies, external partners, and complex cross-functional projects
- Excellent communication skills and confidence influencing senior stakeholders
- Highly proactive, independent, and comfortable owning ambiguous work from plan through execution
- Based in the US, with a strong understanding of the US media and consumer landscape
Benefits
Comp & perks- Generous monthly allowance for lessons on Preply.com
- Learning & Development budget, including time off for your self-development
- Competitive financial package with equity, leave allowance and health insurance
- Access to free mental health support platforms