Senior Growth Marketing Specialist

Preply

. Lead the full tutor acquisition pillar end-to-end .

Posted 9/21/2026full-timeBarcelona • SpainSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth and performance marketing, with a strong focus on tutor acquisition strategies and channel optimization. Proficient in data analysis and reporting frameworks to drive budget decisions and improve conversion rates.

Highest-signal resume keywords

Growth/Performance MarketingBudget OwnershipCRM FluencyData/Analytics ToolsAffiliate/Partnership Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEMPaid SocialConversion Rate OptimizationCACLTV/CACChannel ScalingPerformance TrackingKPI DefinitionAcquisition StrategyFunnel Math

Soft Skills

Interpersonal SkillsInfluencing SkillsGrowth MindsetAbility to Own Ambiguity

Tools & Technologies

ExcelGoogle SheetsSQLBI Tools

Industry Keywords

Tutor AcquisitionLead-to-Tutor ConversionHigh-Growth EnvironmentSupply-Side Marketplace

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead the full tutor acquisition pillar end-to-end
Monitor SEM and paid social campaign performance for tutor acquisition across Meta, TikTok, and other channels
Partner with Marketing SEO and CRM teams to grow organic acquisition and improve lead-to-tutor conversion
Own job board strategy and execution across LinkedIn and other boards, including sourcing, postings, relationships, and performance tracking
Identify, test, and launch new acquisition channels and partnerships such as referrals and affiliates
Define and evolve the acquisition KPI and reporting framework, including ATAC, conversion rate, and ROI
Use performance data to guide budget and channel-mix decisions across partnered and owned channels
Collaborate with Expansion, Marketing, CRM, Data, Product, Sales, Legal, and other teams
Create acquisition processes and playbooks for future scaling
Grow qualified tutor supply and improve or maintain cost per acquired tutor
Launch and validate 2–3 new acquisition channels owned end-to-end within Supply Growth
Establish reporting and performance-tracking frameworks across partnered and owned channels

Requirements

What you’ll need

5+ years of experience in growth/performance marketing or demand generation
Hands-on budget ownership, including SEM and/or paid social
Fluency with a CRM and funnel math, including conversion rate, CAC, and LTV/CAC
Experience building and scaling a channel or process from scratch
Ability to own ambiguity end-to-end
Experience partnering with central Marketing teams and independently owning channels without a playbook
Growth mindset and strong interpersonal and influencing skills
Experience in a fast-paced, high-growth environment
Comfort with data/analytics tools; Excel/Sheets minimum
SQL or a BI tool is a strong plus
Previous supply-side marketplace acquisition experience is a nice-to-have
Affiliate or partnership experience, including recruiting partners and optimizing performance across various models, is a nice-to-have

Benefits

Comp & perks

A generous monthly allowance for lessons on Preply.com
Learning & Development budget and time off for self-development
Competitive financial package with equity
Leave allowance
Health insurance
Attractive relocation package to join the Preply Barcelona Hub
Free mental health support platforms
Access to Gympass-partnered wellness and gym centers throughout Spain