Senior Marketplace Acquisition Specialist

Preply

. Implement and manage tutor acquisition strategies to bring qualified tutors onto Preply’s marketplace .

Posted 9/21/2026full-timeBarcelona • SpainSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth and performance marketing, with a strong focus on tutor acquisition strategies, data-driven decision-making, and cross-functional collaboration. Proficient in managing budgets, optimizing conversion rates, and launching new acquisition channels.

Highest-signal resume keywords

Growth/Performance MarketingTutor Acquisition StrategyData Analytics ToolsCRM FluencyChannel Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEMPaid SocialConversion Rate OptimizationFunnel MathBudget ManagementKPI DefinitionPerformance TrackingChannel ScalingData-Driven Decision MakingAcquisition Strategy

Soft Skills

Interpersonal SkillsInfluencing SkillsGrowth MindsetComfort with AmbiguityCollaboration

Tools & Technologies

CRMExcelGoogle SheetsSQLBusiness Intelligence Tools

Industry Keywords

Demand GenerationHigh-Growth EnvironmentAffiliate MarketingPartnership OptimizationSupply-Side Marketplace

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Implement and manage tutor acquisition strategies to bring qualified tutors onto Preply’s marketplace
Lead the full tutor acquisition pillar end-to-end
Monitor SEM and paid social campaign performance across Meta, TikTok, and other channels
Partner with Marketing SEO and CRM teams to grow organic acquisition and improve lead-to-tutor conversion
Own job board strategy and execution across LinkedIn and other boards, including sourcing, postings, relationships, and performance tracking
Identify, test, and launch new acquisition channels and partnerships, such as referrals and affiliates
Define and evolve acquisition KPI and reporting frameworks, including ATAC, conversion rate, and ROI
Use data to guide budget and channel-mix decisions
Collaborate with Expansion, Marketing, CRM, Data, Product, Sales, Legal, and other teams
Create scalable acquisition processes and playbooks
Launch and validate 2–3 new acquisition channels within Supply Growth
Build reporting and performance-tracking frameworks for partnered and owned channels

Requirements

What you’ll need

5+ years of experience in growth/performance marketing or demand generation with hands-on budget ownership (SEM and/or paid social)
Fluency with a CRM and funnel math, including conversion rate, CAC, and LTV/CAC
Proven experience building and scaling a channel or process from scratch
Comfortable owning ambiguity end-to-end
Experience partnering with central Marketing teams and independently owning channels with no playbook
Growth mindset and strong interpersonal and influencing skills
Experience in a fast-paced, high-growth environment
Comfortable with data/analytics tools, with Excel/Sheets minimum
SQL or a BI tool is a strong plus
Nice-to-have: supply-side marketplace acquisition experience
Nice-to-have: affiliate or partnership experience, including recruiting partners and optimizing performance across various models

Benefits

Comp & perks

A generous monthly allowance for lessons on Preply.com
Learning & Development budget
Time off for self-development
Competitive financial package with equity
Leave allowance
Health insurance
Attractive relocation package to join the Preply Barcelona Hub
Free mental health support platforms
Gympass-partnered wellness and gym centers throughout Spain