Field Marketing Manager – SLED

Presidio

. Execute multi-channel field marketing programs within a defined SLED territory .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing multi-channel field marketing programs tailored for the SLED sector, with a strong focus on account-based marketing (ABM) strategies and measurable pipeline contributions. Proficient in collaborating with sales teams and adapting corporate messaging for local market relevance while maintaining brand consistency.

Highest-signal resume keywords

B2B Field Marketing ExperienceAccount-Based Marketing (ABM)Project Management SkillsData-Driven Analytical SkillsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel MarketingPipeline AccelerationContent ActivationProgram Performance TrackingPartner Co-Marketing

Soft Skills

Organizational SkillsCommunication Skills

Tools & Technologies

SalesforcePardot6senseDemandbase

Industry Keywords

SLEDState & Local GovernmentHigher EducationK-12Public Sector Buying Cycles

About the role

Key responsibilities & impact

Execute multi-channel field marketing programs within a defined SLED territory
Deliver ABM plays, executive engagement, partner co-marketing, regional digital, content activation, pipeline acceleration, and events
Adapt and localize corporate campaign assets and messaging for regional relevance
Operate within playbooks and contribute field insights to improve them
Partner with sales to translate territory priorities into programs, content, and campaigns
Participate in territory planning, sales QBRs, and account team meetings
Support account-based plays, executive engagement preparation, and deal-specific follow-up
Own marketing-sourced and marketing-influenced pipeline contribution targets
Drive net-new opportunity generation, customer expansion, and deal acceleration
Track, measure, and report program performance, leads, pipeline, deal acceleration, and ROI
Execute ABM plays, executive forums, customer events, regional digital campaigns, and localized content activation
Coordinate partner co-marketing and MDF deployment
Support strategic SLED industry events, including state technology conferences, digital government summits, EDUCAUSE, and NASCIO
Collaborate with Demand Generation, Marketing Operations, SDRs, Partner Marketing, Alliance teams, and other marketing partners
Share regional insights, competitive intelligence, and market trends with corporate teams
Manage MDF budgets, vendors, and logistics within defined guidelines
Maintain accurate reporting in CRM and marketing automation systems
Ensure consistent brand execution across field programs

Requirements

What you’ll need

3–5 years of B2B field marketing experience in a technology company
Proven track record executing multi-channel field marketing programs that drive measurable pipeline
Experience marketing to State & Local Government, Higher Education, or K-12 customers
Strong project management and organizational skills; ability to manage multiple programs simultaneously
Experience partnering with sales teams and aligning marketing to territory goals
Solid understanding of ABM, executive engagement, and modern field marketing tactics
Data-driven mindset with strong analytical skills
Excellent communication and stakeholder management abilities
Ability to adapt corporate programs for local market relevance without compromising brand or message consistency
Must be a US Citizen
Bachelor’s degree in Marketing, Business, or a related field
Experience in IT services, managed services, or technology channel environments preferred
Familiarity with ABM platforms such as 6sense and Demandbase, marketing automation such as Pardot, and CRM such as Salesforce preferred
Experience supporting partner co-marketing and MDF programs preferred
Knowledge of public sector and education buying cycles preferred

Benefits

Comp & perks

Equal Opportunity Employer
Reasonable accommodations for individuals with disabilities
Protected veteran status and VEVRAA priority referrals
Inclusive workplace committed to hiring people from all backgrounds, including underrepresented and marginalized communities