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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing corporate social media strategies, content production, and community engagement across platforms like LinkedIn, Instagram, and YouTube. Proficient in paid social campaign management, data analysis, and employee advocacy program development.
Highest-signal resume keywords
Social Media Strategy OwnershipPaid Social Campaign ManagementContent Production and EditingEmployee Advocacy Program DevelopmentData Literacy in Social Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent CreationVideo ProductionData AnalysisProject ManagementAlgorithm LiteracyAudience TargetingBudget ManagementCommunity ManagementPerformance Reporting
Soft Skills
Influencing StakeholdersSound JudgmentCollaborationAdaptabilityCommunication
Tools & Technologies
Sprout SocialLinkedIn Campaign ManagerMeta Ads ManagerCanvaAdobe Creative SuiteCapCutFigmaEveryoneSocialHootsuiteSprinklr
Certifications & Qualifications
Bachelor’s DegreeEquivalent ExperienceMilitary Experience
Industry Keywords
B2B TechnologyIT ServicesChannel MarketingPartner MarketingDigital Marketing
Tech Stack
Tools & technologiesAWS
About the role
Key responsibilities & impact- Own Presidio’s corporate social channel strategy, editorial direction, and performance across LinkedIn, Instagram, and YouTube
- Build and maintain the social content calendar across brand campaigns, demand generation launches, events, partner moments, recruiting content, and real-time opportunities
- Build and scale Presidio’s employee advocacy program, including operating model, enrollment, content supply, reporting, recruitment, onboarding, and participation
- Source stories and subject-matter expertise from practice leaders and technical teams for corporate and advocate channels
- Manage publishing, scheduling, listening, approvals, and reporting in Sprout Social
- Write, shoot, edit, and produce native social content, including copy, short-form video, graphics, carousels, and event/customer-site video
- Manage communities, including comments, direct messages, mentions, response playbooks, escalation paths, and tone
- Plan, build, and optimize paid social campaigns across LinkedIn and emerging platforms
- Manage paid social budgets and performance, including spend efficiency, cost per lead, pipeline contribution, and test-and-learn programs
- Report on target-account engagement, ICP audience growth, advocacy adoption, earned reach, and social-influenced pipeline
- Collaborate with Demand Generation, Corporate Communications and Brand, Sales, Talent Acquisition, and Partner Marketing
- Coordinate co-branded campaigns with AWS, Microsoft, Cisco, Dell, and other partners
- Monitor platform and algorithm changes, format shifts, AI advancements, and industry conversations across AI Platforms, Security, Lifecycle, and Networking
- Report to the Senior Director of Digital Marketing
Requirements
What you’ll need- Proven ownership of corporate branded social channels end to end, including strategy, calendar, content production, publishing, community, and reporting
- Native fluency across LinkedIn, Instagram, and YouTube
- Genuine algorithm literacy on LinkedIn covering format performance, cadence, distribution mechanics, and visibility in agentic AI
- Hands-on experience with Sprout Social or equivalent platforms such as Sprinklr, Hootsuite, or Later
- Hands-on paid social experience in LinkedIn Campaign Manager and Meta Ads Manager, including campaign build, audience and retargeting setup, budget management, creative testing, and pipeline reporting
- Experience with a dedicated advocacy platform such as EveryoneSocial, Hootsuite Amplify, Firstup, or Sprout’s advocacy module
- Hands-on short-form video production, including scripting, shooting, and editing on mobile with fast turnaround
- Familiarity with Canva, Adobe Creative Suite, CapCut, and Figma, plus video or podcast production beyond social formats
- Data literacy across target-account engagement, ICP audience quality, earned reach, and pipeline influence
- Strong project management skills and sound judgment on brand, legal, and political sensitivity
- Ability to influence stakeholders at all levels, including executives
- Experience in B2B technology, IT services, or channel and partner marketing preferred
- Paid social experience beyond LinkedIn and Meta, such as Reddit, X, YouTube, or programmatic display, preferred
- Experience building or scaling an employee advocacy program and influencing colleagues who do not report to you
- Bachelor’s degree or equivalent experience and/or military experience
- 4–7 years of experience in social media, content marketing, or digital marketing
- Hands-on ownership of corporate brand social channels, paid social campaign management, and employee advocacy or employee-generated content programs
- Portfolio or channel examples required
- 25–35% travel required
Benefits
Comp & perks- Equal Opportunity Employer
- Reasonable accommodations for individuals with disabilities
- Priority referrals for protected veterans
- Rolling application consideration
