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Luxury Commercial Sales Manager
Prestige Concept. Lead and grow the commercial business across the U.S.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in luxury wine sales, distributor management, and market analysis, with a strong ability to develop and execute strategic sales initiatives. Proven track record in building relationships with key accounts and delivering growth in distribution and depletions.
Highest-signal resume keywords
Luxury Wine ExperienceDistributor ManagementSales Presentation SkillsMarket AnalysisWSET Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ExperienceBusiness PlanningData AnalysisMarket Performance TrackingConsumer Activations
Soft Skills
Organizational SkillsCommunication SkillsTime ManagementAdaptabilityPublic Speaking
Tools & Technologies
MS Office
Certifications & Qualifications
WSETCSWCSSCertified Sommelier
Industry Keywords
Luxury AccountsDistributor SalesWine TastingsConsumer Wine DinnersMarket Insights
About the role
Key responsibilities & impact- Lead and grow the commercial business across the U.S.
- Support distributor sales teams nationally
- Conduct ride-withs and market visits
- Identify distribution opportunities
- Support luxury and key account selling efforts
- Participate in distributor business reviews
- Lead distributor sales meetings
- Conduct luxury portfolio education programs with distributor sales teams
- Train restaurant staff on the history, terroir, and craftsmanship of the wines
- Develop selling stories and luxury positioning
- Execute consumer wine dinners and tastings
- Lead producer visits
- Pour and advocate for brands at local and national trade shows
- Support consumer and trade activations
- Coordinate execution plans with suppliers
- Provide monthly business updates
- Share market insights and opportunities
- Assist with business planning and forecasting
- Recap market visits
- Track and follow up on market performance
- Monitor programming execution
- Identify growth opportunities
- Deliver supplier reporting and recaps
- Spend significant time traveling and working in the market with distributors and customers
Requirements
What you’ll need- Bachelor’s degree in business, marketing, finance, economics, sales or related field
- Minimum 7 years of relevant sales experience
- Luxury wine experience strongly preferred
- Industry credentials including WSET, CSW/CSS, or Certified Sommelier strongly preferred
- Proven success delivering distribution and depletions growth
- Strong existing relationships with key luxury On & Off Premise accounts
- Experience managing distributors
- Excellent sales, presentation, and public speaking skills
- Strong organizational, analytical, communication, and time-management skills
- Proficiency in MS Office
- Must reside in the U.S.
- Willingness to travel weekly across all 50 states and Washington, D.C.
- Valid driver’s license with a clean driving record
- Ability to manage multiple priorities, analyze complex data, and engage diverse audiences
- Ability to lift and carry up to 35 lbs
- Organized, efficient, self-starter with an entrepreneurial mindset
- Competitive, scorecard-driven, results-oriented
- Strong sales personality and adaptability
- Comfortable presenting to groups of 10–100
Benefits
Comp & perks- Comprehensive medical, dental, vision, and life insurance
- Health savings and flexible spending accounts
- 401(k) with an employer match
- Short-term disability coverage
- Company-paid long-term disability insurance
- Generous paid time off (PTO) plans
- Paid parental leave
- Home-office based work