Senior ABM Manager

PriceLabs

. Define ideal customer profiles for Large Property Managers and Hotels .

Posted 11/9/2026full-timeRemote • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, including campaign management across multiple platforms and budget allocation. Proficient in using CRM tools and enrichment technologies to optimize customer engagement and track performance metrics.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceAccount-Based Marketing (ABM) ProgramsCampaign Management in LinkedIn Campaign ManagerSalesforce, HubSpot, or Zoho ProficiencyGenerative AI and Automation Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based Marketing (ABM)Campaign ManagementBudget ManagementKPI FrameworksFunnel Performance AnalysisEmail SequencesTarget Account ListsMarket PrioritizationCustomer Journey DesignDirect Mail Programs

Soft Skills

CollaborationCommunicationAnalytical ThinkingProblem-SolvingStrategic Planning

Tools & Technologies

LinkedIn Campaign ManagerMeta AdsGoogle AdsSalesforceHubSpotZohoClay6senseDemandbaseApollo

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

HospitalityTravel TechShort-Term RentalEnterprise MarketingMid-Market Marketing

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Define ideal customer profiles for Large Property Managers and Hotels
Build account tiering across 1:1, 1:few, and 1:many models
Prioritize markets and design journeys from first touch to free plan sign-up
Build, enrich, and maintain target account and contact lists
Build, launch, and optimize ABM campaigns across LinkedIn, Meta, Google, and programmatic channels
Write and run account-based email sequences
Execute gifting and direct mail programs for top-tier accounts
Plan and manage a dedicated ABM budget across segments, markets, and channels
Select and implement enrichment, intent, and orchestration tools
Configure account structure and scoring in the CRM
Partner with Product Marketing on segment and market messaging
Collaborate with Sales and RevOps on engagement signals, handover criteria, and account reviews
Track and report pipeline sourced, free plan sign-ups, account coverage, engagement, and cost per sign-up
Use AI and automation to accelerate account research, list enrichment, personalization, and reporting

Requirements

What you’ll need

4+ years in B2B SaaS marketing
At least 2 years running ABM programs hands-on
Proven experience launching an ABM function or significantly scaling an early-stage program
Direct campaign management experience in LinkedIn Campaign Manager, Meta Ads, and Google Ads
Track record owning a paid media budget and making allocation and efficiency decisions
Working knowledge of Salesforce, HubSpot, or Zoho
Experience with enrichment or intent tools such as Clay, 6sense, Demandbase, Apollo, or similar
Experience running programs across multiple regions and buyer types
Comfortable building KPI frameworks, analyzing funnel performance, and defending attribution with Sales leadership
Moderate to advanced hands-on experience using generative AI and automation tools
Bachelor's degree in Marketing, Business, or a related field
Familiarity with hospitality, travel tech, or Short-Term Rental industries is good to have
Experience marketing to enterprise and mid-market buying committees in parallel is good to have
Additional languages relevant to global markets are good to have

Benefits

Comp & perks

Work with an industry-leading product with thousands of customers worldwide
Work with a global team across 18 countries
Remote-first organization; work from home as the norm
Freemium product environment where marketing leads customer acquisition
Equal opportunity employment