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MarTech Operations Specialist
PriceShape. Own HubSpot and marketing automation, including data structure, workflows, lead capture, scoring, routing, and nurture flows .
Tech Stack
Tools & technologiesJavaScriptPythonSQLWordPress
About the role
Key responsibilities & impact- Own HubSpot and marketing automation, including data structure, workflows, lead capture, scoring, routing, and nurture flows
- Own marketing tracking and reporting, ensuring accurate conversion tracking, analytics, dashboards, and connections between marketing activity and pipeline outcomes
- Own website operations and technical SEO, including WordPress, HTML/CSS, crawlability, indexation, performance, structured data, and hreflang
- Build and improve integrations and automations that connect systems and remove manual work
- Use AI, code, and emerging technologies to solve problems, automate processes, and build solutions beyond existing platform functionality
- Manage and optimise the MarTech stack, evaluate new tools, and continuously improve systems
- Ensure technical quality from the start, making new pages and campaigns trackable, indexable, and performant from launch
- Document systems and processes to create a scalable setup and share knowledge across the team
- Collaborate closely with Marketing, Sales, Revenue Operations, and other key functions
- Support marketing efficiency, lead generation, and business growth
Requirements
What you’ll need- 4+ years of experience in MarTech, Marketing Operations, RevOps, CRM, or a similar technology-focused role
- Hands-on experience building in HubSpot or a comparable CRM/marketing automation platform, including data structure, workflows, lead scoring, lifecycle management, and routing
- Experience implementing marketing tracking, analytics, reporting, and data quality
- Strong understanding of automation and integrations, with the ability to connect systems and improve workflows
- Experience with web technologies, ideally including WordPress and basic HTML/CSS
- Experience with multi-market websites and technical SEO requirements such as hreflang
- Strong analytical, problem-solving, and communication skills
- Ability to work independently and take ownership
- Experience using AI and emerging technologies to build and automate solutions, including testing them before they touched live data
- Experience with APIs, webhooks, JavaScript, Python, or SQL is good to have
- Experience with Google Tag Manager, GA4, Looker Studio, or similar tools is good to have
- Experience in a B2B SaaS or scale-up environment is good to have
- Comfortable with technology and data, investigating, troubleshooting, and building solutions independently
- Curiosity about new technology, AI, automation, and other tools
Benefits
Comp & perks- Flexible hours
- Social events
- Pension
- Health insurance
- Great facilities across locations in Denmark and Sweden
- Opportunities for continued professional and personal development
- Modern offices in Aarhus and Stockholm
- Work-life balance, trust, and personal and professional growth