Account Executive

Primal Wear

. Identify, prospect, and close new custom apparel accounts among cycling clubs, race teams, event organizers, bike shops, and corporate partners within the territory .

Posted 9/23/2026full-timeDenver • Colorado • United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consultative sales processes, relationship building, and territory management within the cycling industry. Proficient in utilizing CRM tools to manage pipelines and forecasts while maintaining strong customer engagement.

Highest-signal resume keywords

Prospecting And Closing New BusinessConsultative Sales Process ManagementCustomer Relationship BuildingCRM Proficiency (Salesforce, HubSpot)Cycling Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Cycle ManagementTerritory PlanningOrder Data ManagementForecastingCustom Apparel Sales

Soft Skills

Excellent Communication SkillsStrong Relationship-Building SkillsSelf-MotivatedOrganizational SkillsNegotiation Skills

Tools & Technologies

SalesforceHubSpot

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Cycling CultureEvent OrganizersBike ShopsCorporate PartnersCustom ApparelTeam-Dealer Apparel

About the role

Key responsibilities & impact

Identify, prospect, and close new custom apparel accounts among cycling clubs, race teams, event organizers, bike shops, and corporate partners within the territory
Consult customers on fabric, fit, pricing, and design options based on their identity, budget, and timeline
Build lasting relationships with team captains, club officers, event directors, and corporate buyers
Develop and execute a territory plan balancing new account acquisition with recurring custom orders
Travel approximately 40% to visit clients and attend races, events, expos, trade shows, and group rides
Collaborate with the account management team to keep custom orders accurate, on schedule, and aligned with customer expectations
Maintain accurate pipeline and order data and provide regular forecasts to sales leadership
Attend cycling community events to build relationships and identify new opportunities
Own the sales cycle through prospecting, consulting, quoting, closing, and nurturing repeat business

Requirements

What you’ll need

Genuine passion for cycling and familiarity with cycling culture, clubs, and the race and event calendar
Proven track record of prospecting and closing new business
Experience managing a consultative, multi-step sales process
Strong relationship-building skills
Comfort with a travel-heavy schedule of approximately 40%, including weekends for events, group rides, and trade shows
Excellent communication and negotiation skills
Self-motivated and organized; able to manage a territory and pipeline independently while hitting targets
Proficiency with CRM tools such as Salesforce, HubSpot, or similar
Valid driver's license and ability to travel domestically and internationally if applicable
Exceptional customer relationship-building and communication skills
Ability to understand customer needs, present solutions, and develop long-term partnerships
Proactive customer contact and growth opportunity identification
Ability to collaborate effectively within an in-office environment
Organized, dependable, and able to balance travel, customer engagement, follow-up, and internal coordination
Ability to work closely with Customer Account Specialists and other departments
Existing cycling-industry relationships preferred
Experience selling custom or team-dealer apparel preferred

Benefits

Comp & perks

Competitive base salary with uncapped commission potential
Company-paid travel and business expenses
Comprehensive health, dental, and vision insurance
Generous employee discount on Primal gear
Paid time off
A collaborative, active team that believes in—and uses—the products we sell