CRM Analyst

Primarh Consultoria em Gestão de Pessoas

. Plan, structure, execute, and manage monthly communication workflows for different customer segments .

Posted 11/7/2026full-timeBrasília • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing communication strategies, with a strong focus on email marketing, campaign automation, and performance analysis. Proficient in persuasive writing and database management, ensuring effective customer engagement and continuous improvement of marketing efforts.

Highest-signal resume keywords

Email Marketing DeploymentCampaign AutomationAdvanced Excel SkillsContent CreationActiveCampaign Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Marketing MetricsCopywritingDatabase ManagementA/B TestingFlowchart CreationAnalytical ReportingPersuasive Writing TechniquesLogical ReasoningAutomation WorkflowsSegmentation

Soft Skills

Communication StrategiesStorytelling

Tools & Technologies

ActiveCampaignCRM Strategies

Industry Keywords

Inbound MarketingCustomer SegmentsPerformance ReportsCampaign TrackingEmail Campaigns

About the role

Key responsibilities & impact

Plan, structure, execute, and manage monthly communication workflows for different customer segments
Define communication strategies based on funnel stages and create send planners and automated customer journeys
Create, review, and validate email marketing and landing page content, including copywriting, automation, layout, and database management
Apply persuasive writing techniques, such as storytelling, sales letters, and the hero’s journey
Analyze, interpret, and present the effectiveness of CRM strategies, proposing continuous improvements
Plan and execute A/B tests to optimize campaigns and conversion rates
Prepare strategic briefs for campaigns and communication materials
Manage automation workflows, segmentation, and campaign tracking
Extract, process, and analyze databases
Produce monthly performance reports with email marketing metrics and business results
Ensure high standards of writing, clarity, and proficiency in Portuguese

Requirements

What you’ll need

Bachelor’s degree completed
Experience in writing, content creation, and communication strategies
Proficiency in campaign automation and email marketing deployment
Advanced knowledge of email marketing metrics, including deliveries, bounces, rates, and related indicators
Advanced Excel skills for analytical reports, including charts and tables
Proficiency in creating flowcharts
Logical reasoning for planning and executing automated communication workflows
Knowledge of ActiveCampaign and inbound marketing preferred; basic HTML knowledge is a plus