Primarh Consultoria em Gestão de Pessoas

Customer Success Manager

• Plan, structure, execute, and manage monthly communication workflows for different customer segments
• Define communication strategies based on funnel stages and create send planners and automated customer journeys
• Create, review, and validate email marketing and landing page content, including copywriting, automation, layout, and database management
• Apply persuasive writing techniques, such as storytelling, sales letters, and the hero’s journey
• Analyze, interpret, and present the effectiveness of CRM strategies, proposing continuous improvements
• Plan and execute A/B tests to optimize campaigns and conversion rates
• Prepare strategic briefs for campaigns and communication materials
• Manage automation workflows, segmentation, and campaign tracking
• Extract, process, and analyze databases
• Produce monthly performance reports with email marketing metrics and business results
• Ensure high standards of writing, clarity, and proficiency in Portuguese

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CRM Analyst