Creative Lead

Primer

. Bring Primer’s story to life for families across states, campuses, and events .

Posted 11/2/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in graphic design and brand consistency across various media, with a strong focus on building creative workflows and utilizing AI tools for efficient production. Proven ability to manage stakeholder relationships and deliver high-quality assets on time.

Highest-signal resume keywords

Graphic DesignBrand DesignCreative ProductionDesign Tools ProficiencyAI-Assisted Workflows

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Graphic DesignBrand DesignCreative Production SystemsTemplate DevelopmentAsset LibrariesQuality ChecksHigh-Volume ProductionAttention to DetailCreative JudgmentStakeholder Management

Soft Skills

PrioritizationScrappy ApproachHands-On Execution

Tools & Technologies

Design ToolsAI ToolsAutomation Tools

Industry Keywords

Brand GuidelinesCreative BriefsEvent KitsTurnaround TimesRevision VolumeDigital MarketingPrint MarketingLocalized Marketing

About the role

Key responsibilities & impact

Bring Primer’s story to life for families across states, campuses, and events
Own and uphold Primer’s established brand guidelines
Build and run a creative production program for customized, high-quality assets
Develop reusable templates, event kits, and asset libraries
Partner with Growth, Admissions, and campus teams on creative briefs, priorities, and deliverables
Own workflow from intake through delivery, including SLAs, approvals, and quality checks
Serve as final creative reviewer
Personally design and produce assets while directing contractors or external creative partners
Track turnaround times, revision volume, and output quality
Use AI tools and automation to scale production while maintaining quality and brand consistency

Requirements

What you’ll need

Strong design portfolio demonstrating brand consistency across digital, print, and localized marketing materials
Exceptional attention to detail and creative judgment
Experience building creative workflows supporting high-volume production across multiple locations, audiences, or event types
Scrappy, hands-on approach with ability to lead a program and execute the work yourself
Strong prioritization and stakeholder management skills
Fluency in design tools
Experience using templates, automation, and AI-assisted workflows
6+ years of experience in graphic design, brand design, or creative production
3+ years of experience adapting an established brand across multiple locations, audiences, and event types
2+ years of experience building creative production systems, including templates, asset libraries, intake processes, and turnaround expectations
Hands-on proficiency with design tools and taking assets from brief to final delivery
Experience using AI and automation to accelerate production and customization
Demonstrated attention to detail reviewing creative for accuracy, consistency, and readiness to publish or print
Experience partnering with growth and local operations teams
Must be authorized to work in the United States; application asks about current or future visa sponsorship