Field Marketing Manager – New School Support

Primrose Schools

. Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and ramp-up .

Posted 10/31/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in local marketing strategies, franchise support, and relationship building with Franchise Owners. Proficient in managing marketing performance data and ensuring compliance with brand standards.

Highest-signal resume keywords

Local Marketing ExperienceFranchise SupportPaid Search StrategyCommunication SkillsOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Local SEOPaid SocialGoogle Business ProfileMarketing Performance Data AnalysisMulti-Location Business Marketing

Soft Skills

Relationship BuildingConsultation SkillsSelf-Directed MindsetProactive ApproachAccountability

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business

Industry Keywords

FranchisingField MarketingDigital InfrastructureBrand StandardsCompliance Tracking

About the role

Key responsibilities & impact

Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and ramp-up
Guide Franchise Owners through school naming, local community planning, digital setup, and grand opening planning
Provide hands-on marketing coaching and translate playbook guidance into prioritized action steps
Track pre-opening marketing milestones and hold Franchise Owners accountable to deliverables
Coordinate digital infrastructure, local listings, and launch campaigns before opening day
Ensure local marketing activity meets brand standards and franchise agreement requirements
Review creative assets, vendor selections, and event plans before launch
Identify and escalate brand misuse and compliance risks
Maintain approval records, plan documentation, and compliance tracking
Build trusted relationships through calls, virtual meetings, and periodic in-market visits
Respond to Franchise Owner questions and engage subject matter experts as needed
Partner with the New School Support Coach to drive school performance
Share field feedback, local market insights, and successful practices with the broader marketing team

Requirements

What you’ll need

5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment
Experience supporting new store or franchise openings strongly preferred
Strong understanding of paid search, paid social, local SEO, Google Business Profile, and social media strategy
Demonstrated ability to build relationships with business owners, operators, or client partners
Excellent communication and consultation skills
Strong organizational skills and ability to manage a high-volume portfolio, multiple priorities, and competing deadlines
Comfort interpreting marketing performance data and using insights to guide decisions
Self-directed, proactive mindset with ownership and accountability
Ability to travel up to 30% of the time within the assigned region
Bachelor’s degree in Marketing, Communications, Business, or a related field

Benefits

Comp & perks

Health insurance
Paid time off
401(k)
Dental insurance
Commission or bonuses based on personal and company performance
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Vision insurance
401(k) with company matching up to 3.5%
Company-provided life insurance
Employee Assistance Program
Flexible work arrangements
Fitness center
Dry cleaning
Casual cafe
Community bank
Car washing service
Paid family leave