Field Marketing Manager – New School Support

Primrose Schools

. Serve as the primary marketing contact for new Primrose Schools franchise owners from contract signing through grand opening and ramp-up .

Posted 10/31/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in local marketing strategies, franchise support, and compliance management while effectively building relationships with franchise owners. Proficient in analyzing marketing performance data to drive decision-making and improve outcomes.

Highest-signal resume keywords

Local Marketing ExperienceFranchise Opening SupportPaid Search StrategyRelationship BuildingMarketing Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Local SEOPaid SocialGoogle Business ProfileMarketing CoachingCompliance TrackingDigital Infrastructure CoordinationEvent PlanningCreative Asset ReviewData InterpretationMulti-Priority Management

Soft Skills

Excellent CommunicationStrong Organizational SkillsProactive MindsetAccountabilityConsultation Skills

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business

Industry Keywords

FranchisingMulti-Location BusinessBrand ComplianceCommunity PlanningLaunch Campaigns

About the role

Key responsibilities & impact

Serve as the primary marketing contact for new Primrose Schools franchise owners from contract signing through grand opening and ramp-up
Guide franchise owners through school naming, local community planning, digital setup, and grand opening planning
Provide hands-on marketing coaching and translate playbook guidance into prioritized action steps
Track pre-opening milestones, hold franchise owners accountable, and flag timeline risks
Coordinate digital infrastructure, local listings, and launch campaigns before opening day
Review creative assets, vendor selections, and event plans for brand compliance
Identify and escalate brand misuse and compliance risks
Maintain approval records, plan documentation, and compliance tracking
Build trusted relationships through calls, virtual meetings, and periodic in-market visits
Respond to franchise owner questions and engage subject matter experts as needed
Partner with the New School Support Coach to drive school performance
Share field feedback, market insights, and successful practices with the marketing team

Requirements

What you’ll need

5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment
Experience supporting new store or franchise openings strongly preferred
Strong understanding of paid search, paid social, local SEO, Google Business Profile, and social media strategy
Demonstrated ability to build relationships with business owners, operators, or client partners
Excellent communication and consultation skills
Strong organizational skills and ability to manage a high-volume portfolio, multiple priorities, and competing deadlines
Ability to interpret marketing performance data and use insights to guide decisions and improve outcomes
Self-directed, proactive mindset with strong ownership and accountability
Ability to travel up to 30% of the time within the assigned region
Bachelor’s degree in Marketing, Communications, Business, or a related field

Benefits

Comp & perks

Health insurance
Paid time off
401(k)
401(k) matching
Dental insurance
Commission or bonuses based on personal and company performance
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Full-time team members are eligible for health, dental and vision insurance
401k with company matching up to 3.5%
Company provided life insurance
Employee Assistance Program
Flexible work arrangements
Fitness center
Dry cleaning
Casual cafe
Community bank
Car washing service
Paid family leave