Field Marketing Manager – New School Support

Primrose Schools

. Serve as the dedicated marketing partner for new Primrose Schools franchise locations from contract signing through grand opening and early ramp-up .

Posted 10/31/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in local marketing strategies, franchise support, and compliance management while effectively building relationships with franchise owners and stakeholders. Proficient in analyzing marketing performance data to drive informed decision-making and optimize campaign effectiveness.

Highest-signal resume keywords

Local Marketing ExperienceFranchise SupportPaid Search StrategyCommunication SkillsOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing ExperienceLocal SEODigital SetupCampaign CoordinationPerformance Data Analysis

Soft Skills

Relationship BuildingConsultation SkillsProactive MindsetAccountability

Tools & Technologies

Google Business ProfileSocial Media Platforms

Industry Keywords

FranchisingMulti-Location BusinessBrand ComplianceCommunity Planning

About the role

Key responsibilities & impact

Serve as the dedicated marketing partner for new Primrose Schools franchise locations from contract signing through grand opening and early ramp-up
Guide Franchise Owners through pre-opening marketing, including school naming, community planning, digital setup, and grand opening planning
Provide hands-on marketing coaching and translate playbook guidance into prioritized action steps
Track milestones, hold Franchise Owners accountable, and flag timeline risks
Coordinate digital infrastructure, local listings, and launch campaigns before opening day
Review creative assets, vendor selections, and event plans for brand compliance
Identify and escalate brand misuse and compliance risks
Maintain approval records, plan documentation, and compliance tracking
Build trusted relationships through calls, virtual meetings, and periodic in-market visits
Respond to Franchise Owner questions and engage subject matter experts as needed
Partner with the New School Support Coach to drive school performance
Share field feedback, local market insights, and successful practices with the broader marketing team

Requirements

What you’ll need

5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment
Experience supporting new store or franchise openings strongly preferred
Strong understanding of paid search, paid social, local SEO, Google Business Profile, and social media strategy
Demonstrated ability to build relationships with business owners, operators, or client partners
Excellent communication and consultation skills
Strong organizational skills and ability to manage a high-volume portfolio, multiple priorities, and competing deadlines
Ability to interpret marketing performance data and use insights to guide decisions
Self-directed, proactive mindset with ownership and accountability
Ability to travel up to 30% of the time within the assigned region
Bachelor’s degree in Marketing, Communications, Business, or a related field

Benefits

Comp & perks

Health insurance
Paid time off
401(k)
401(k) matching
Dental insurance
Commission or bonuses based on personal and company performance
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Vision insurance
401(k) company matching up to 3.5%
Company-provided life insurance
Employee Assistance Program
Flexible work arrangements
On-site fitness center
Dry cleaning service
Casual cafe
Community bank
Car washing service
Paid family leave