Field Marketing Manager – New School Support

Primrose Schools

. Serve as the primary marketing contact for new Primrose Schools franchise owners from contract signing through grand opening and ramp-up .

Posted 10/31/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in local marketing strategies, franchise support, and digital campaign management, with a strong focus on building relationships and ensuring brand compliance. Proficient in analyzing marketing performance data to drive decision-making and improve franchise operations.

Highest-signal resume keywords

Local Marketing ExperienceFranchise SupportPaid Search StrategyCommunication SkillsOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ExperienceLocal SEODigital Campaign ManagementMarketing Performance AnalysisBrand Compliance Review

Soft Skills

Relationship BuildingConsultation SkillsProactive MindsetSelf-Directed

Tools & Technologies

Google Business ProfileSocial Media Strategy

Industry Keywords

FranchisingMulti-Location BusinessCommunity PlanningEvent Planning

About the role

Key responsibilities & impact

Serve as the primary marketing contact for new Primrose Schools franchise owners from contract signing through grand opening and ramp-up
Guide franchise owners through school naming, local community planning, digital setup, and grand opening planning
Provide hands-on marketing coaching and translate playbook guidance into prioritized action steps
Track pre-opening milestones, manage deliverables, and flag timeline risks
Coordinate digital infrastructure, local listings, and launch campaigns
Review creative assets, vendor selections, and event plans for brand compliance
Identify and escalate brand misuse and compliance risks
Maintain approval records, planning documentation, and compliance tracking
Build trusted relationships through calls, virtual meetings, and periodic in-market visits
Respond to franchise owner questions and engage subject matter experts when needed
Partner with the New School Support Coach to improve school performance and address business needs
Share field feedback, local market insights, and successful practices with the marketing team

Requirements

What you’ll need

5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment
Experience supporting new store or franchise openings strongly preferred
Strong understanding of paid search, paid social, local SEO, Google Business Profile, and social media strategy
Ability to build strong working relationships with business owners, operators, or client partners
Excellent communication and consultation skills
Strong organizational skills; ability to manage a high-volume portfolio, multiple priorities, and competing deadlines
Ability to interpret marketing performance data and use insights to guide decisions
Self-directed, proactive mindset with ownership and accountability
Ability to travel up to 30% within the assigned region
Bachelor’s degree in Marketing, Communications, Business, or a related field

Benefits

Comp & perks

Commission or bonuses based on personal and company performance
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Health, dental and vision insurance
401(k) with company matching up to 3.5%
Company-provided life insurance
Employee Assistance Program
Flexible work arrangements
Paid family leave
On-site fitness center
Dry cleaning service
Casual cafe
Community bank
Car washing service