Lifecycle Marketing Specialist

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. Own the end-to-end lifecycle strategy for a newly launched product line, driving repurchase and retention through organic lifecycle communications.

Posted 9/29/2026full-timeAtlanta • United StatesMid-LevelSenior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lifecycle Marketing, focusing on customer retention and engagement through strategic communications and data-driven insights. Proficient in managing cross-functional collaboration and optimizing campaign performance in fast-paced environments.

Highest-signal resume keywords

Lifecycle Marketing StrategyCRM Platform ProficiencyEmail Marketing Best PracticesData Analysis and Metrics OptimizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationCampaign PlanningCopywritingPost-Purchase Nurture FlowsRe-Engagement Strategies

Soft Skills

CommunicationCollaborationProblem-SolvingOrganizational SkillsDetail-Oriented

Tools & Technologies

BrazeOptimoveCRM Platforms

Industry Keywords

Customer SuccessEmail MarketingDaily Fantasy SportsE-CommerceSubscription Products

About the role

Key responsibilities & impact

Own the end-to-end lifecycle strategy for a newly launched product line, driving repurchase and retention through organic lifecycle communications.
Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
Partner with analytics to monitor guardrail metrics and maintain consistent ROI/attribution methodology across lifecycle domains.
Represent Lifecycle Marketing on the product’s cross-functional team.
Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience.
Work with lifecycle analysts to define and extend customer segmentation for the product.
Participate in quarterly tentpole campaign planning for major sports moments and product launch events.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred, but not required.
Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
Strong understanding of email/in-app/push marketing best practices and copywriting skills.
Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.
Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred.
Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
Organized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
Excellent communication, collaboration, and problem-solving skills.
Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable.

Benefits

Comp & perks

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development