PrizePicks

Marketing

• Own the end-to-end lifecycle strategy for a newly launched product line, driving repurchase and retention through organic lifecycle communications.
• Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
• Partner with analytics to monitor guardrail metrics and maintain consistent ROI/attribution methodology across lifecycle domains.
• Represent Lifecycle Marketing on the product’s cross-functional team.
• Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience.
• Work with lifecycle analysts to define and extend customer segmentation for the product.
• Participate in quarterly tentpole campaign planning for major sports moments and product launch events.

Lifecycle Marketing Specialist

Research Scientist

• Own a portfolio of syndicated market-intelligence data sources, ensuring data quality, useful reporting cadences, and clear access to market signals.
• Analyze internal operational data alongside external market, consumer, and competitive data to identify trends, reconcile conflicting signals, and distinguish durable change from noise.
• Translate business questions into focused research objectives and analysis plans using hypotheses, success measures, existing data, primary research, or both.
• Lead research delivery, including study briefs, partner management, quality review, analysis, synthesis, and stakeholder action.
• Build repeatable views of category health, customer behavior, competitive movement, and market shifts.
• Turn complex analyses into clear recommendations connected to key metrics and strategic goals, clarifying implications and next steps.

Senior Researcher, Strategic Insights

Director

• Serve as PrizePicks’ public representative to state legislators, regulators, governors, and attorneys general
• Build coalitions and relationships with third-party stakeholders, peers, competitors, casino operators, tribal gaming communities, and others in the gaming ecosystem
• Lead legislative and regulatory strategy development and engagement across assigned jurisdictions
• Keep internal company stakeholders informed on progress toward company goals
• Collaborate with communications, legal, product, and marketing teams to tell the PrizePicks story and support its user community
• Manage external firms and lobbyists for maximum impact and efficiency
• Attend frequent stakeholder meetings, political organization conferences, and industry and relationship-building events
• Report to the VP of Public Affairs

Lifecycle Marketing Specialist

Senior Researcher, Strategic Insights

Director, Government Affairs