Brand Manager

PRO ATHLETE

. Develop and implement the overarching brand strategy and vision for all private-label and retail brands .

Posted 10/6/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy development and implementation, with a strong focus on aligning creative efforts with consumer insights and market trends. Proven ability to oversee brand narratives and collaborate cross-functionally to achieve organizational goals.

Highest-signal resume keywords

Brand Management ExperienceEcommerce ExperienceCreative Team CollaborationAttention To DetailBachelor's Degree In Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Strategy DevelopmentCustomer Persona CreationContent ApprovalPackaging DesignProduct Design Concepting

Soft Skills

Self-Driven Work EthicAttention To DetailGenuine CuriosityInnovative ThinkingAdaptability

Tools & Technologies

Shopify

Industry Keywords

Private LabelRetailLifestyle ApparelSporting GoodsBrand Guidelines

About the role

Key responsibilities & impact

Develop and implement the overarching brand strategy and vision for all private-label and retail brands
Set and enforce brand guidelines and guide the vision for each brand
Align creative efforts with consumer insights and market trends
Create or refine customer personas with the in-house marketing team
Partner with senior leadership to align brand strategies with organizational goals and target audiences
Oversee creation and assist the Creative Team with approval of customer-facing content across email, social, web, video, print, packaging, and advertising
Monitor visual and tonal representation of brands across channels
Collaborate with Product Development on high-level product design and concepting
Serve as final arbiter of brand voice and brand narrative
Craft brand stories and identify customer bases
Ensure creative efforts align with established brand narratives
Wear multiple hats on the creative side
Partner cross-functionally with marketing, product development, creative teams, and senior leadership
Perform other duties as reasonably assigned

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Communications, Graphic Design, Art, Photography, related field, or equivalent experience
5+ years brand management experience, preferably in a leadership role
2+ years experience in eCommerce, private label and/or retail preferred
Experience working with photographers, videographers, graphic designers, and stylists
Attention to detail and highly organized
Understanding of lifestyle apparel landscape and sporting goods
Appreciation for the relationship between sports and apparel/products
Core Value alignment
Self-driven work ethic; must be a self-starter who is resourceful, takes initiative, and sees work through to completion
Genuine curiosity and desire to learn; innovative and adaptable
Baseball and pickleball knowledge/experience preferred
Shopify experience is a plus but not essential
Packaging design experience is a plus but not essential
Employment eligibility verification through E-Verify

Benefits

Comp & perks

Equal opportunity employer
E-Verify employment eligibility verification
Hybrid work arrangement