PRO ATHLETE

Brand Manager

• Develop and implement the overarching brand strategy and vision for all private-label and retail brands
• Set and enforce brand guidelines and guide the vision for each brand
• Align creative efforts with consumer insights and market trends
• Create or refine customer personas with the in-house marketing team
• Partner with senior leadership to align brand strategies with organizational goals and target audiences
• Oversee creation and assist the Creative Team with approval of customer-facing content across email, social, web, video, print, packaging, and advertising
• Monitor visual and tonal representation of brands across channels
• Collaborate with Product Development on high-level product design and concepting
• Serve as final arbiter of brand voice and brand narrative
• Craft brand stories and identify customer bases
• Ensure creative efforts align with established brand narratives
• Wear multiple hats on the creative side
• Partner cross-functionally with marketing, product development, creative teams, and senior leadership
• Perform other duties as reasonably assigned

Explore Brand Manager at PRO ATHLETE. Review requirements and application details.