Sales Development Representative

ProcedureFlow

. Make high-volume outbound calls daily as the primary prospecting method .

Posted 10/1/2026full-timeRemote • CanadaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in outbound sales strategies, leveraging AI for account research, message personalization, and workflow optimization. Proficient in managing high-volume outreach and engaging with senior-level decision-makers across various industries.

Highest-signal resume keywords

Outbound Sales ExperienceAI Utilization in SalesSalesforce CRM ProficiencyCold Calling SkillsHealthcare Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Outbound SalesAI ResearchMessage PersonalizationLead QualificationAccount PrioritizationSequence PlanningPerformance Data AnalysisCRM LoggingSales Outreach CoordinationWorkflow Improvement

Soft Skills

Clear CommunicationOrganizational SkillsDisciplineAdaptabilityAccountability

Tools & Technologies

SalesforceSalesloftOutreachLinkedIn Sales NavigatorAI Tools

Industry Keywords

HealthcareGovernmentUtilitiesFinancial ServicesProspecting

About the role

Key responsibilities & impact

Make high-volume outbound calls daily as the primary prospecting method
Use AI and trusted data sources to research target accounts, identify business signals, and personalise outreach
Use AI to orchestrate outbound workflows including account selection, contact prioritisation, message development, sequence planning, and follow-up
Review and refine AI-generated research and messaging for accuracy, relevance, brand voice, and natural human tone
Book qualified meetings with senior and director-level contacts
Execute coordinated outreach across phone, email, and LinkedIn
Manage and maintain an organised prospect list for ongoing outbound campaigns
Qualify inbound leads from marketing, events, and campaigns
Test prompts, messaging approaches, and workflows and use performance data to improve outbound activity
Log activity, lead data, and next steps accurately in the CRM
Collaborate with sales and marketing on messaging, ICP, and campaign priorities
Learn and communicate the Procedureflow value proposition clearly and confidently

Requirements

What you’ll need

1 or more years of experience in an SDR, BDR, or outbound sales role
Comfortable using AI as a daily sales tool; able to give it clear instructions, assess output critically, and improve the result
Understands that AI should support thoughtful prospecting rather than create generic, high-volume outreach
Comfortable making cold calls every day
Comfortable speaking with senior executives and director- and VP-level decision-makers
Organised, disciplined, and able to manage a high volume of activity
Experience using Salesforce CRM or a comparable platform
Clear communication skills; concise, relevant emails and LinkedIn messages
Thrives in a fast-moving environment and is accountable to targets
Experience selling into or prospecting within healthcare, government, utilities, or financial services
Familiarity with outbound sequencing tools such as Salesloft or Outreach
Understanding of AI, knowledge management, or contact centre technology
Experience with LinkedIn Sales Navigator
Hands-on experience using AI for account research, list prioritisation, message personalisation, sequence planning, or reply analysis
Experience improving or documenting AI-assisted outbound workflows for a sales team
Canadian citizen or permanent resident of Canada with a valid Canadian work permit
Reliable internet connection and safe, ergonomic home office setup
A degree or diploma in Business, Marketing, or a related field is an asset; equivalent practical experience is equally valued

Benefits

Comp & perks

Benefits From Day One - and we cover the health & dental premiums
Paternal Leave Top-Up
Retirement Savings - employer matching up to 4%
Employee Stock Options
Home Office Equipment – laptop, monitor, mouse and keyboard are all included.
Positive Team Culture - we work hard but we also have a lot of fun together!