Director, Social Strategy – Organic Growth

Procter & Gamble

. Develop and lead the overarching strategy for organic brand conversation, share of voice, and community engagement across social platforms .

Posted 9/21/2026full-timeCincinnati • Ohio • United StatesLead💰 $144,000 - $219,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies that drive organic growth and community engagement, particularly within the Skin Care sector. Proficient in leveraging AI tools and data-driven insights to optimize content and enhance brand visibility across social platforms.

Highest-signal resume keywords

Social Media MarketingContent StrategyCommunity LeadershipInfluencer Program ManagementData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Organic Audience GrowthContent Distribution Best PracticesProject ManagementSocial Platform AlgorithmsBranded Asset Orchestration

Soft Skills

Strategic ThinkingWritten CommunicationVerbal CommunicationCollaborationInfluencing Skills

Tools & Technologies

AI ToolsAdvanced Analytics Platforms

Certifications & Qualifications

Bachelor's Degree or Higher

Industry Keywords

BeautyPersonal CareConsumer GoodsSkin CareCreator Economy

About the role

Key responsibilities & impact

Develop and lead the overarching strategy for organic brand conversation, share of voice, and community engagement across social platforms
Create calendars of Brand Idea-led social tentpoles across branded assets, celebrity, influencer, external partnerships, experiential executions, and user-generated content
Design and implement repeatable social flywheel systems and frameworks
Own the editorial vision and content framework for Skin Care
Guide brand-led and creator-generated content optimized for social platforms
Leverage AI tools and emerging technologies for content ideation, creation, repurposing, and testing
Identify, onboard, and manage influencer, creator, and ambassador programs
Foster community engagement and convert followers into brand advocates and co-creators
Conceptualize and execute social strategies integrated with experiential activations
Partner with Brand Marketing and Sales teams around retailer tentpoles and promotional events
Define and track KPIs including organic reach, engagement, audience growth, sentiment, referral traffic, and marketing-qualified leads/sales pipeline
Establish experimentation roadmaps and optimize content, posting strategies, AI workflows, and engagement tactics using data-driven insights
Collaborate with Brand Marketing, Media, Communications, Product Development, and Sales teams
Present insights, strategies, and recommendations to senior leadership and act as a thought leader in social media, organic growth, and beauty

Requirements

What you’ll need

Bachelor's degree or higher
7-10+ years of progressive experience in social media marketing, content strategy, growth marketing, or community leadership
Significant experience in the Beauty, Personal Care, or Consumer Goods sector, ideally Skin Care
Proven track record of significantly growing organic audiences, engagement, and brand talkability across diverse social platforms for major brands
Hands-on experience orchestrating branded assets, influencer, social media, and experiential activities
Experience building and scaling creator, influencer, and/or employee advocacy programs within the beauty industry
Deep understanding of social platform algorithms, content distribution best practices, and emerging social trends relevant to Skin Care consumers
Exceptional strategic thinking, complex project management, and execution capabilities
Outstanding written and verbal communication skills
Strong collaboration and influencing skills
Preferred: experience with integrated marketing campaigns involving large-scale experiential activations and complex retailer partnerships
Preferred: experience leveraging AI tools and advanced analytics platforms
Preferred: familiarity with the creator economy and modern creator business models within the beauty space
Preferred: passion for consumer insights and culturally relevant social strategies
Preferred: strong personal brand or demonstrable thought leadership in social media/beauty marketing
Candidates should be prepared to consider relocation opportunities throughout their career
Immigration sponsorship is not available for this role

Benefits

Comp & perks

Meaningful work from day one on iconic, global Skin Care brands
World-class learning and development opportunities
Robust career path and opportunities to expand skills and expertise
Diverse and inclusive environment
Collaborative culture with top talent globally
Competitive compensation and comprehensive benefits package
Salary and bonus, if applicable
Equal employment opportunities
Disability accommodation support during the application process