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Senior Manager, Shopper Insights
Procter & Gamble. Lead shopper insights for P&G's Albertsons Customer Team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in shopper insights and consumer learning strategies, leveraging quantitative and qualitative research methodologies to inform decision-making and drive growth opportunities. Proficient in synthesizing insights and delivering compelling presentations to influence stakeholders.
Highest-signal resume keywords
Shopper Insights ManagementQuantitative And Qualitative Research MethodologiesSyndicated Data Sources ProficiencyConsumer Panel Data ExperiencePresentation And Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Shopper InsightsResearch MethodologiesData AnalysisConsumer Learning Plan DevelopmentStrategic Thinking
Soft Skills
Interpersonal SkillsCollaborative Relationship-BuildingInfluencing SkillsStorytelling AbilityCustomer-Centric Mindset
Tools & Technologies
NielsenIRICircanaMicrosoft Office SuiteData Visualization Tools
Industry Keywords
Retail Customer InsightsP&G BrandsMarket DynamicsCategory StrategiesPromotional Effectiveness
About the role
Key responsibilities & impact- Lead shopper insights for P&G's Albertsons Customer Team
- Enable more effective selling strategies and influence Albertsons' decision-making related to P&G brands
- Develop, manage, and execute a consumer learning plan aligned with annual Joint Business Plans and selling priorities
- Identify knowledge gaps regarding the Albertsons shopper and design research initiatives
- Create and deliver insight-led presentations and narratives for Top-to-Tops, Summits, and Multi-Year Planning sessions
- Champion a Consumer First mindset across the P&G Albertsons Customer Team and relevant P&G functions
- Identify, analyze, and disseminate shopper behaviors, emerging trends, and market dynamics
- Manage and optimize shopper insights tools, data sources, and methodologies
- Partner with IT to ensure teams have usable access to data
- Collaborate with Marketing, Brand Management, and Category Management teams to identify growth opportunities
- Use shopper insights to inform category strategies, brand innovation, and promotional effectiveness with Albertsons
Requirements
What you’ll need- Proven experience working directly with major retail customers (e.g., Albertsons, Walmart, Kroger) or within a customer-facing insights role
- Experienced leader able to lead independently, manage multiple priorities, and influence internal and executive-level external stakeholders
- Strategic thinker with a customer-centric mindset
- Strong interpersonal and collaborative relationship-building skills
- Strong understanding of quantitative and qualitative research methodologies and analytical techniques
- Ability to synthesize insights across multiple sources
- Proficiency with syndicated data sources such as Nielsen, IRI, and Circana
- Experience with consumer panel data, especially as applied to Albertsons
- Experience with automation/AI capability creation is a plus
- Excellent written and verbal presentation and communication skills
- Exceptional storytelling ability translating complex data into clear, concise, actionable insights
- Proficiency in Microsoft Office Suite, including Excel and PowerPoint, and data visualization tools is a plus
- Immigration sponsorship is not available for this role
Benefits
Comp & perks- Salary plus bonus (if applicable)
- Benefits
- Relocation opportunities throughout the career as business needs and development opportunities arise
- Disability accommodation/adjustment support during the online application process