Social Media Trading Manager – Beauty Care

Procter & Gamble

. Implement digital paid media strategies within paid social media platforms for the US business .

Posted 9/15/2026full-timeCincinnati • Illinois • United StatesMid-LevelSenior💰 $85,000 - $122,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing full-funnel paid social media campaigns across platforms such as Meta, TikTok, and Snapchat, while leveraging analytics tools for performance measurement and optimization. Strong communication skills and attention to detail are essential for collaborating with cross-team stakeholders and managing multiple priorities.

Highest-signal resume keywords

Paid Social Media BuyingMeta Ads ManagerTikTok AdsAnalytics ToolsPaid Social Media Certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social Media CampaignsCampaign OptimizationData Strategy ImplementationPerformance MeasurementAudience Targeting

Soft Skills

Strong CommunicationProblem-SolvingAttention to DetailDynamic Prioritization

Tools & Technologies

Google AnalyticsPrismaThird-Party Tagging PlatformsMicrosoft Office

Certifications & Qualifications

Meta Blueprint Certified Buying ProfessionalTikTok Media Buyer Certification

Industry Keywords

Digital Paid MediaSocial Media PlatformsBrand Safety MeasurementOnline-to-Offline Sales MeasurementCPG Product Marketing

About the role

Key responsibilities & impact

Implement digital paid media strategies within paid social media platforms for the US business
Create paid social media tactical plans and audiences
Set up and execute campaigns across social media ad platforms
Tag and traffic creative assets and provide reporting
Monitor campaign pacing, budget delivery, and performance against brand KPIs, goals, and objectives
Develop and communicate campaign optimization recommendations to cross-team stakeholders
Measure business impact using quantitative and qualitative metrics
Share weekly pacing, performance updates, and recommendations with media planning and brand teams
Present paid social campaign recaps and insights to strategic planners and brand teams
Contribute to the category’s overarching social strategy
Coordinate with category media teams and agencies to ensure media buys are entered properly in Prisma and trafficking is accurate
QA paid social campaigns and flag issues across platforms
Maintain optimization notes and campaign insights; identify cross-tactic optimization opportunities
Maintain partner relationships and monitor platform updates, feature releases, bugs, and training
Collaborate on media planning, strategy, capabilities, testing plans, and experiments
Serve as a social media expert and thought leader for the team
Implement data strategy for targeting and monitor targeting capabilities and available data
Troubleshoot platform, campaign, and ad operations issues
Develop dashboards and reporting capabilities with A&I and the media team
Train team members in paid social campaign strategy, management, and analytics

Requirements

What you’ll need

3–5 years of experience as a hands-on paid social media buyer executing full-funnel paid social media campaigns
Experience with Meta, TikTok, Snapchat, Pinterest, and Reddit
Deep expertise in paid social media platforms and algorithms
Proficiency with Meta Ads Manager, TikTok Ads, Reddit Ads, and similar platforms
Paid Social Media Platform Certifications, such as Meta Blueprint Certified Buying Professional or TikTok Media Buyer Certification
Experience with online-to-offline sales measurement and CPG product marketing is a plus
Strong analytics background
Understanding of analytics tools such as Google Analytics
Familiarity with brand safety measurement and third-party tagging platforms
Data- and performance-driven mindset with passion for testing and ongoing optimization
Strong communication and problem-solving skills
Exceptional attention to detail
Ability to manage multiple priorities in a dynamic environment
Proficient in Microsoft Office
Immigration sponsorship is not available for this role

Benefits

Comp & perks

Salary plus bonus (if applicable)
Benefits
Reasonable accommodation for individuals with disabilities
Equal employment opportunity protections