Senior Event Marketing Manager

Procurement Sciences AI

. Build and manage an integrated event calendar aligned with business priorities, target accounts, and pipeline goals .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing B2B events and field marketing programs, with a strong focus on budget management, project execution, and collaboration with sales teams to drive attendance and pipeline growth. Proficient in utilizing CRM and marketing automation tools to track campaign performance and optimize event strategies.

Highest-signal resume keywords

B2B Event Marketing ExperienceProject Management SkillsSalesforce ProficiencyWebinar ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningLead CapturePipeline MetricsVendor ManagementAudience EngagementProgram ExecutionData AnalysisNegotiation SkillsEvent PromotionTarget-Account Selection

Soft Skills

Attention to DetailClear CommunicationConfidence with Senior LeadersIndependent OwnershipJudgment about Event Quality

Tools & Technologies

SalesforceMarketoWebinar PlatformsMarketing Automation ToolsCRM Systems

Industry Keywords

B2B SaaSGovCon EcosystemField MarketingAccount-Based MarketingIndustry Sponsorships

About the role

Key responsibilities & impact

Build and manage an integrated event calendar aligned with business priorities, target accounts, and pipeline goals
Evaluate sponsorships and event formats, recommend investments, and adjust the event mix based on results
Own trade shows, conferences, and industry sponsorships end to end, including negotiations, booth planning, vendors, shipping, staffing, onsite execution, lead capture, and follow-up
Develop and execute executive dinners, roundtables, workshops, regional events, and partner programs
Work with Sales to select target accounts, build invite lists, drive attendance, and create prospect and customer conversations
Own webinars from topic selection and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery
Coordinate promotion across email, social, partners, and sales outreach
Equip AEs and BDRs with event briefs, invitation messaging, meeting goals, and follow-up plans
Drive target-account attendance and prebooked meetings
Manage event budgets, vendor contracts, timelines, and spend reconciliation
Maintain repeatable processes for scalable program execution
Coordinate lead handoffs and follow-up with Sales and BDRs
Work with RevOps to maintain campaign tracking, report results, and recommend improvements based on event and pipeline metrics

Requirements

What you’ll need

5+ years of relevant B2B event or field marketing experience
Independent ownership of programs, budgets, and measurable business outcomes
Hands-on experience with sponsored conferences, company-hosted field events, and webinars
Track record of turning event engagement into qualified meetings and pipeline
Strong project management skills and attention to detail
Experience managing concurrent programs, vendors, deadlines, and shifting priorities
Experience partnering with Sales and BDR teams on target-account selection, attendee recruitment, pre-event outreach, and post-event conversion
Practical experience using Salesforce or a comparable CRM, marketing automation tools, and webinar platforms
Sound judgment about audience fit, event quality, and budget tradeoffs
Clear communication and confidence working with speakers and senior leaders
Ability to travel for events and support occasional evening programs
U.S. citizenship
Ability to pass a Federal Background Check and Identity Verification
Familiarity with the GovCon ecosystem, industry associations, and BD, capture, and proposal teams is a plus
Experience in B2B SaaS or a growing technology company, account-based field programs, and partner marketing is a plus
Experience with Salesforce and Marketo is a plus

Benefits

Comp & perks

Stock options/equity
Comprehensive health plan
Flexible work arrangements, including full remote work capabilities
Extensive professional development opportunities and career advancement