Director – Performance Marketing

Procurify

. Own the strategy, execution, forecasting, and performance of paid acquisition channels .

Posted 10/16/2026full-timeRemote • CanadaLead💰 CA$168,000 - CA$210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS performance marketing with a focus on paid acquisition strategies, budget management, and digital experience optimization. Proficient in leveraging advanced analytics and CRM data to drive measurable outcomes and enhance website conversion rates.

Highest-signal resume keywords

B2B SaaS Performance MarketingPaid Media Budget ManagementGoogle Ads ExpertiseWebsite Conversion OptimizationAdvanced Analytics and Attribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyBidding OptimizationPerformance AnalysisIncrementality TestingConversion Rate OptimizationCRM Data AnalysisAI Tools ApplicationDigital Experience StrategyPerformance ForecastingSEO Knowledge

Soft Skills

Strong Executive CommunicationCommercial JudgmentProblem-Solving Skills

Tools & Technologies

SalesforceGoogle Analytics 4Microsoft AdvertisingMarketoMarketo Measure

Industry Keywords

Paid Acquisition ChannelsDigital MarketingPerformance MarketingCross-Functional CollaborationAgency Relationship Management

About the role

Key responsibilities & impact

Own the strategy, execution, forecasting, and performance of paid acquisition channels
Lead paid media optimization across campaign strategy, audience targeting, bidding, creative experimentation, and budget allocation
Identify, test, and scale new acquisition opportunities
Leverage CRM data, offline conversion tracking, and advanced bidding strategies
Own paid media budgets, performance forecasting, and external agency relationships
Lead Procurify’s digital experience strategy and website conversion strategy
Manage and develop the WebOps Manager
Lead website experimentation and conversion optimization programs
Partner with Content & Brand and Product Marketing on digital experiences and buyer intent
Own performance analysis and reporting across paid acquisition and digital conversion
Partner with Revenue Operations on attribution, conversion tracking, and measurement
Apply advanced analytics, attribution, and incrementality testing
Translate performance insights into executive recommendations and optimization strategies
Provide strategic and operational leadership across paid acquisition and digital experience
Collaborate with Demand Generation, Content & Brand, Product Marketing, Sales, and Revenue Operations
Champion the application of AI across performance marketing
Communicate priorities, performance, and strategic recommendations to marketing and executive leadership

Requirements

What you’ll need

7–10 years of experience in B2B SaaS performance marketing
Demonstrated ownership of significant paid media budgets and measurable pipeline outcomes
Deep hands-on expertise in Google Ads, Microsoft Advertising, and other paid media channels
Experience with campaign strategy, bidding, optimization, and performance analysis
Proven success driving paid acquisition and qualified pipeline in B2B SaaS environments
Understanding of offline conversions, CRM-based performance data, and automated bidding strategies
Experience leading website conversion strategy, CRO programs, and digital experience improvements
Advanced analytical and experimentation skills, including attribution, performance forecasting, incremental measurement, and investment optimization
Hands-on experience with Salesforce, Google Analytics 4, and Google Ads
Familiarity with Marketo and Marketo Measure
Strong commercial judgment and problem-solving skills
Ability to leverage AI tools to improve marketing performance and accelerate workflows
Experience managing team members, collaborating with agencies, and influencing cross-functional stakeholders
Strong executive communication skills
Strong knowledge of SEO, GEO, and organic acquisition
Must be located in Canada and have appropriate Canadian work authorization or sponsorship eligibility

Benefits

Comp & perks

Flexible working hours
Work anywhere from within Canada
Flexible responsible time off
Extended health, vision, and dental benefits
Employee Assistance Program (EAP)
Health and wellness spending account
Regular educational lunch and learns
Competitive stock program / stock options
Company Incentive Plan (CIP) target of 15% of base salary
Remote-first work environment