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Procurify

GTM Campaign Manager

Procurify

. Design and operate repeatable, scalable campaign systems across inbound, outbound, tier/segment, and expansion pipeline .

Posted 10/10/2026full-timeRemote • CanadaJunior💰 CA$67,200 - CA$84,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and optimizing scalable campaign systems, leveraging AI and automation for enhanced lead generation and pipeline management. Proficient in tracking conversion metrics and collaborating across teams to drive measurable outcomes.

Highest-signal resume keywords
Campaign ManagementDemand GenerationSalesforceMarketoAI And Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign DesignMQL-To-SQL ConversionQuantitative AnalysisFirst-Principles Problem-SolvingPipeline Coverage Tracking
Soft Skills
Proactive CommunicationStrong OrganizationAttention To Detail
Tools & Technologies
SalesforceMarketoZoomInfoClayOutreach
Industry Keywords
GTM OperationsSaaSCustomer SuccessAccount ManagementLead Generation

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Design and operate repeatable, scalable campaign systems across inbound, outbound, tier/segment, and expansion pipeline
  • Build and deliver targeted, ICP-aligned lead lists to BDRs on a repeatable cadence
  • Design, launch, and optimize outbound campaigns for new-business and expansion pipeline
  • Improve MQL-to-SQL conversion through inbound performance systems
  • Build cross-sell and upsell campaign systems with Customer Success and Account Management
  • Calibrate targeting by SMB and mid-market tiers/segments
  • Monitor pipeline coverage across sources and reallocate campaign effort as conditions shift
  • Track conversion rates across MQL, SAL, SQL, and pipeline dollars
  • Flag pipeline softness early and support proactive intervention
  • Apply first-principles thinking to remove campaign friction and automate repeatable work
  • Champion AI and automation for list generation, enrichment, segmentation, personalization, sequence optimization, and performance analysis
  • Ensure clean, automated handoffs to BDRs and AEs
  • Support data fidelity across Salesforce, Marketo, sequencing, and enrichment platforms
  • Define and track measurable campaign outcomes and feed learnings back into the system
  • Partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success
  • Apply positioning and personas to concrete targeting and identify segment or positioning issues
  • Help generate qualified pipeline, improve funnel conversion, grow expansion pipeline, reduce manual effort, and prevent leads from being lost

Requirements

What you’ll need
  • 1–3 years in campaign management, demand generation, sales development, or GTM operations, or a high-potential candidate ready to grow into the role under mentorship
  • Systems thinking and ability to design scalable campaign systems
  • First-principles problem-solving ability
  • Genuine enthusiasm for AI and automation, with a track record or strong interest in using them to eliminate manual work
  • ICP, persona, and tier fluency
  • Quantitative ability to track conversion rates and pipeline coverage
  • Proactive, closed-loop communication and strong organization
  • Comfortable rebalancing priorities and working in ambiguity
  • Working knowledge of Salesforce, Marketo, Outreach/sequencing, and enrichment tools such as ZoomInfo or Clay
  • Strong project management, organization, and communication skills
  • Impeccable attention to detail
  • Bonus: high-growth SaaS experience; familiarity with Gong, Clay, ZoomInfo, AI/automation tooling, or enablement platforms
  • Up-to-date LinkedIn profile for customer-facing or GTM roles, refreshed upon joining
  • Must be located within Canada; application asks for current status in Canada

Benefits

Comp & perks
  • Flexible working hours
  • Remote-first organization; work anywhere from within Canada
  • Flexible time off
  • Extended health, vision, and dental benefits
  • Employee Assistance Program (EAP)
  • Health and wellness spending account
  • Educational lunch and learns / continuous learning
  • Stock options
  • Company Incentive Plan (CIP) target of 5% of base salary
  • Equal Opportunity Employer