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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on go-to-market strategy, positioning, and messaging. Proficient in leveraging customer insights and competitive intelligence to drive successful product launches and enhance customer engagement.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market StrategyPositioning And MessagingCross-Functional CollaborationData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch StrategyCompetitive ResearchValue Proposition DevelopmentCustomer Journey MappingContent CreationPerformance Data AnalysisAI UtilizationTechnical Product UnderstandingMarket DifferentiationPricing Strategy
Soft Skills
Strong Communication SkillsRelationship BuildingInfluencing SkillsCreative MindsetCuriosity
Industry Keywords
B2B TechnologyCustomer SuccessSales EnablementMarket InsightsEmerging Technologies
About the role
Key responsibilities & impact- Own positioning and messaging for supported products and solutions
- Lead go-to-market strategy and execution for product launches and releases
- Align Product, Sales, Customer Success, and Marketing around shared launch plans
- Develop positioning, messaging, value propositions, personas, and competitive differentiation
- Build and lead go-to-market plans for new products, major launches, and ongoing releases
- Conduct customer, market, and competitive research
- Use competitive intelligence and win/loss insights to inform strategy
- Understand the customer journey and define content, messaging, and experiences for each stage
- Translate complex technical capabilities into credible stories for buyers, customers, and internal teams
- Build content and enablement for buyers and customer-facing teams
- Enable Sales, Solutions Engineering, and Customer Success with messaging, tools, and training
- Partner with Marketing on campaigns, events, sales plays, and customer advocacy
- Partner with Product on roadmap understanding and market decisions
- Contribute to pricing and packaging strategy
- Use performance data to identify opportunities and recommend investments or adjustments
- Use AI and emerging technologies to improve research, creation, analysis, execution, and scale
Requirements
What you’ll need- 4-6 years of experience in product marketing, solutions marketing, or a related B2B technology go-to-market role
- Proven track record of leading strategic product launches and cross-functional initiatives from strategy through execution
- Ability to understand technical products and translate complex capabilities into compelling business value
- Strong positioning, messaging, storytelling, and communication skills
- Strategic, business-minded, and customer-centric approach
- Ability to turn research and data into action
- Strong relationship-building and influencing skills across Product, Sales, Marketing, Customer Success, and executive stakeholders
- Ability to navigate ambiguity and prioritize effectively
- Ability to move between strategy and hands-on execution
- Creative, resourceful, and action-oriented mindset with a high bar for quality
- Confidence presenting to internal and external audiences
- Comfort using AI as part of day-to-day work
- Curiosity about new ways to improve speed, quality, and impact
Benefits
Comp & perks- Competitive remuneration package
- Employee Stock Purchase Plan Enrolment
- 30 days of earned leave
- An extra day off for your birthday
- Marriage leave
- Casual leave
- Maternity leave
- Paternity leave
- Premium Group Medical Insurance for employees and five dependents
- Personal accident insurance coverage
- Life insurance coverage
- Professional development reimbursement
- Interest subsidy on vehicle or personal loans
- Opportunity to learn from and collaborate with colleagues
- Inclusive, multicultural workplace