Senior Product Manager, Consumer Lifecycle, MarTech

Progressive Leasing

. Own the roadmap for data enablement, customer communications platforms, and eMarketing tooling across marketing needs, lifecycle functions, and emerging conversion use cases .

Posted 11/3/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Management with a focus on data enablement and lifecycle communications. Proficient in leveraging marketing technology platforms and AI-native tools to enhance customer engagement and drive business value.

Highest-signal resume keywords

Product ManagementData EnablementLifecycle CommunicationsMarketing Technology PlatformsAI-Native Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisProduct Requirements DefinitionCampaign ManagementCustomer Journey ToolingLifecycle Journey DevelopmentData Quality AssessmentSegmentation CapabilityMetrics EstablishmentVendor Relationship ManagementTechnical Health Analysis

Soft Skills

Exceptional CommunicationSelf-MotivationAdaptabilityCuriosityStakeholder Alignment

Tools & Technologies

BrazeIterableAdobe Journey OptimizerAmplitudeCMS ToolsAI AgentsWorkflow ToolingNotification SystemsDigital Servicing ProductsConversational AI

Industry Keywords

FinTechFinancial ServicesCustomer CommunicationsLifecycle FunctionsEmerging Conversion Use Cases

About the role

Key responsibilities & impact

Own the roadmap for data enablement, customer communications platforms, and eMarketing tooling across marketing needs, lifecycle functions, and emerging conversion use cases
Build and evolve lifecycle journeys that personalize at scale, from first-touch communications through re-engagement and retention
Adjust lifecycle programs as new initiatives come online, including lease protect, post-checkout offers, and affiliate programs
Translate complex data needs from marketing and business partners into clear product requirements for engineering
Partner with data engineering and analytics teams to identify gaps in data availability, data quality, and segmentation capability
Convert data gaps into backlog items
Define use cases, features, requirements, and acceptance criteria for communications platforms, including notifications, content management, and campaign tooling
Lead cross-functional initiatives spanning marketing, technology, and lifecycle teams
Bring structure to ambiguous problems and drive stakeholder alignment
Establish voice-of-customer feedback loops using communications performance, support signals, and behavioral data
Leverage AI agents, automations, and workflow tooling as first-class workers in lifecycle and communications processes
Assess risks and produce structured, data-informed written narratives for leadership
Analyze product and platform performance and establish metrics for technical health and business value
Manage vendor relationships involving communications vendors and CMS tools
Maintain communication across marketing, engineering, and operations regarding strategy, timelines, blockers, and outcomes

Requirements

What you’ll need

5 to 7 years of experience in software Product Management
Demonstrated experience owning data products or data enablement initiatives, with an understanding of how data flows, how it is consumed, and how to make it more useful to business stakeholders
Experience with marketing technology platforms including customer communications, CMS, campaign management, or notification systems
Direct hands-on fluency with lifecycle and analytics tooling (e.g., Braze, Iterable, Adobe Journey Optimizer, Amplitude, or equivalents)
Demonstrated comfort building with AI-native tools and workflows, including AI agents, automations, and LLM-assisted operations
Ability to move between high-level strategy and detailed execution
Exceptional communication skills across technical and non-technical audiences
High integrity and ambition to pursue the best possible product
Ability to self-motivate, self-direct, and stay flexible in a fast-paced environment
Bachelor's degree or equivalent work experience
Curiosity, adaptability, and openness to learning as roles and workflows evolve
Experience with lifecycle communications or customer journey tooling (preferred/possible additional qualification)
Familiarity with chat platforms, conversational AI, or digital servicing products (preferred/possible additional qualification)
Background in FinTech or financial services (preferred/possible additional qualification)
Experience working with or alongside data engineering or analytics teams (preferred/possible additional qualification)
Mobile and web-based product experience (preferred/possible additional qualification)

Benefits

Comp & perks

Competitive Compensation
Full Health Benefits; Medical/Dental/Vision/Life Insurance + Paid Parental Leave
Company Matched 401k
Paid Time Off + Paid Holidays + Paid Volunteer Time
Diversity Alliance Resource Groups
Employee Stock Purchase Program
Tuition Reimbursement
Charitable Gift Matching
Job Required Equipment & Services Will Be Provided