Senior Product Manager, Consumer Lifecycle, MarTech

Progressive Leasing

. Own the roadmap for data enablement, customer communications platforms, and eMarketing tooling across marketing needs, lifecycle functions, and emerging conversion use cases .

Posted 10/12/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for data enablement and customer communications, with a strong focus on lifecycle journey optimization and AI-driven solutions. Proficient in translating complex data needs into actionable product requirements while maintaining effective communication across cross-functional teams.

Highest-signal resume keywords

Product ManagementData Enablement InitiativesMarketing Technology PlatformsLifecycle and Analytics ToolingAI-Native Tools and Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data Flow UnderstandingRequirements DefinitionCampaign ManagementContent Management SystemsCustomer CommunicationsLifecycle CommunicationsAnalytics ToolingPerformance AnalysisMetrics EstablishmentVendor Relationship Management

Soft Skills

Exceptional Communication SkillsSelf-MotivationAdaptabilityCollaborationCuriosity

Tools & Technologies

BrazeIterableAdobe Journey OptimizerAmplitudeAI AgentsAutomationsWorkflow Tooling

Industry Keywords

FinTechFinancial ServicesCustomer Journey ToolingDigital Servicing ProductsConversational AI

About the role

Key responsibilities & impact

Own the roadmap for data enablement, customer communications platforms, and eMarketing tooling across marketing needs, lifecycle functions, and emerging conversion use cases
Build and evolve lifecycle journeys that personalize at scale, from first-touch communications through re-engagement and retention
Translate complex data needs from marketing and business partners into clear product requirements for engineering
Partner with data engineering and analytics teams to identify gaps in data availability, data quality, and segmentation capability, and convert them into backlog items
Define use cases, features, requirements, and acceptance criteria for communications platforms including notifications, content management, and campaign tooling
Lead cross-functional initiatives spanning marketing, technology, and lifecycle teams
Establish voice-of-customer feedback loops using communications performance, support signals, and behavioral data
Operate as an AI-first product builder using AI agents, automations, and workflow tooling in lifecycle and communications processes
Assess risks and produce structured, data-informed written narratives for leadership
Analyze product and platform performance and establish metrics for technical health and business value
Manage vendor relationships for communications vendors, CMS tools, and other third-party platforms
Maintain communication across marketing, engineering, and operations, translating strategy into execution and keeping stakeholders informed

Requirements

What you’ll need

5 to 7 years of experience in software Product Management
Demonstrated experience owning data products or data enablement initiatives
Understanding of how data flows, how it is consumed, and how to make it more useful to business stakeholders
Experience with marketing technology platforms including customer communications, CMS, campaign management, or notification systems
Direct hands-on fluency with lifecycle and analytics tooling, such as Braze, Iterable, Adobe Journey Optimizer, Amplitude, or equivalents
Experience using these platforms to define requirements and govern outcomes
Comfort building with AI-native tools and workflows, including AI agents, automations, and LLM-assisted operations
Ability to move between high-level strategy and detailed execution
Exceptional communication skills: listening, writing, presenting, and collaborating across technical and non-technical audiences
High integrity and ambition to pursue the best possible product
Ability to self-motivate, self-direct, and stay flexible in a fast-paced environment
Bachelor's degree or equivalent work experience
Curiosity, adaptability, and openness to learning as roles and workflows evolve
Experience with lifecycle communications or customer journey tooling is a plus
Familiarity with chat platforms, conversational AI, or digital servicing products is a plus
Background in FinTech or financial services is a plus
Experience working with or alongside data engineering or analytics teams is a plus
Mobile and web-based product experience is a plus

Benefits

Comp & perks

Full Health Benefits; Medical/Dental/Vision/Life Insurance
Paid Parental Leave
Company Matched 401k
Paid Time Off
Paid Holidays
Paid Volunteer Time
Diversity Alliance Resource Groups
Employee Stock Purchase Program
Tuition Reimbursement
Charitable Gift Matching
Job Required Equipment & Services Will Be Provided
Competitive Compensation