Senior Manager, Employer Growth – Lifecycle Marketing

Progyny, Inc.

. Drive marketing strategy for Progyny’s employer audience across the buyer and client lifecycle, from commercial engagement and acquisition through implementation, adoption, and expansion .

Posted 10/2/2026full-timeNew York City • New York • United StatesSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy development, particularly for complex buyer and client journeys, while effectively managing and coaching teams in a fast-paced environment. Proficient in leveraging insights and analytics to enhance marketing effectiveness and drive commercial success.

Highest-signal resume keywords

B2B Marketing Strategy DevelopmentCommercial Marketing LeadershipSales Enablement ExperienceCRM Systems ProficiencyProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyLifecycle MarketingCommercial AcumenAnalytical SkillsProcess Development

Soft Skills

Excellent CommunicationProject ManagementInfluencing Stakeholders

Tools & Technologies

SalesforceSeismicProject Management Tools

Industry Keywords

B2B MarketingClient Lifecycle MarketingSales EnablementMarket TrendsEmployer Audience Insights

About the role

Key responsibilities & impact

Drive marketing strategy for Progyny’s employer audience across the buyer and client lifecycle, from commercial engagement and acquisition through implementation, adoption, and expansion
Serve as the day-to-day marketing partner to Commercial Sales, Client Success and Solutions
Lead strategic initiatives and responsive support for ongoing business needs
Manage priorities for custom requests, presentations, client and sales collateral, and other priority needs
Develop and apply insights on employer audiences, market trends, barriers, and decision drivers
Identify recurring Commercial and Client Success needs and develop scalable programs, tools, and processes
Partner with Product Marketing to translate positioning, value propositions, proof points, and go-to-market updates for employer audiences
Collaborate with Digital, Events, RFP, Brand and Communications, and other Enterprise Marketing functions on integrated plans
Monitor KPIs, resource utilization, and performance data to improve marketing effectiveness
Manage, coach, and develop team members supporting Commercial Activation and Client Lifecycle Marketing

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, or related field
7+ years of experience in B2B marketing, commercial marketing, lifecycle/customer marketing, sales enablement, or a related discipline
3+ years of experience leading Commercial Marketing teams
Demonstrated experience developing marketing strategies for complex B2B buyer and client journeys
Ability to create scalable processes and operate effectively in a fast-paced environment
Strong commercial acumen and experience partnering with Sales and Account Management functions
Excellent communication, project management, and analytical skills
Experience influencing senior cross-functional stakeholders
Experience with CRM or sales enablement systems, including Salesforce and Seismic, and project management tools
Candidates must be authorized to work in the United States without visa sponsorship, now or in the future

Benefits

Comp & perks

Paid family and parental leave
Preconception, fertility and family building benefits, including egg freezing, IVF, and adoption support
Family and pet care fund
Parents’ Employee Affiliation Group
Menopause and midlife care
Health, dental, vision and life insurance options for employees and family
Free in-person, virtual and text-based mental health and wellness support
Paid time off, including vacation, sick leave, personal days and summer flex time
Company equity
Bonus program
401(k) plan with company match
Access to on-demand legal and financial advice
Learning and development programs
Company social events, including annual volunteer day and donation matching
Flex days
Onsite meals and snacks for employees reporting into the New York office