Marketing and Communications Manager

Project Bay

. Develop marketing strategies for B2B customers and B2C audiences, with a focus on Google and Meta Ads .

Posted 11/8/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies for B2B and B2C audiences, with a strong focus on digital advertising platforms such as Google Ads and Meta Ads. Proficient in content creation, performance analysis, and community engagement, while effectively communicating in both German and English.

Highest-signal resume keywords

Google Ads ManagementMeta Ads Manager ExperienceSEO-Optimized Content CreationFluency in German and EnglishSocial Media Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPerformance AnalysisContent CreationSEO WritingCampaign Management

Soft Skills

Creative ThinkingTeam CollaborationInitiativeCommunicationOpen-Mindedness

Tools & Technologies

Facebook AdsInstagram AdsTikTok AdsSocial Media PlatformsMeta Ads

Industry Keywords

B2B MarketingB2C MarketingDigital AdvertisingCommunity DevelopmentKPI Analysis

About the role

Key responsibilities & impact

Develop marketing strategies for B2B customers and B2C audiences, with a focus on Google and Meta Ads
Analyze target audiences and create relevant content
Create and manage campaigns for Facebook Ads, Google Ads, Instagram Ads, TikTok Ads, and the company’s own social media platforms
Independently write SEO-optimized articles for the website
Design simple images and videos for campaigns, the website, and social media channels
Collaborate with the marketing lead on more complex visual assets
Prepare decision papers, presentations, and graphics, including analyses
Create and distribute the newsletter to the community
Develop and expand the community
Further develop social media channels by conceptualizing and coordinating campaigns
Monitor social media channels, analyze KPIs, prepare campaign reports, and develop recommendations for action
Monitor trends and topics relevant to target audiences
Support various marketing initiatives as business needs arise
Serve as the communications liaison between management, external business partners, and employees in German and English

Requirements

What you’ll need

Degree in marketing, communications, media studies, design, or a comparable field
Experience with Meta Ads Manager
Initial experience in social media and online marketing, with knowledge of the relevant platforms
Strong interest in performance analysis and optimization opportunities
Strategic, business-oriented, and creative thinking
Fast learner with a high degree of initiative
Willingness to take on responsibility in a dynamic environment
Fluent in German and English
Excellent writing skills
Team player who is engaged, open-minded, and communicative

Benefits

Comp & perks

28 days of annual leave
Permanent employment contract
Opportunity to work with a dynamic founding team and shape our marketing campaigns with your ideas
Flat hierarchies and short communication channels within a highly motivated and creative team
Diverse and challenging responsibilities with substantial scope for professional development
Be welcomed as a full member of the team, with the opportunity to discuss all ideas and suggestions