Demand Generation Marketing Manager, SMB

Prokeep

. Build and run the SMB Marketing Playbook across email, outbound SDR, and events, tied to SMB pipeline goals .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $108,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS marketing with a focus on demand generation, campaign management, and data-driven decision-making. Proficient in utilizing tools like HubSpot and Unify to execute account-based marketing strategies and optimize lead generation efforts.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceHubSpot Campaign ManagementAccount-Based Marketing (ABM)Strong Analytical SkillsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementEmail MarketingA/B TestingData AnalysisCopywritingLead GenerationSegmentationTargetingOutbound Marketing

Soft Skills

OrganizedDetail-OrientedReliableCollaborativeStrong Communication

Tools & Technologies

HubSpotUnifyAI ToolsDashboardsPerformance Data

Industry Keywords

B2BSaaSDemand GenerationGrowth MarketingWholesale DistributionConstruction

About the role

Key responsibilities & impact

Build and run the SMB Marketing Playbook across email, outbound SDR, and events, tied to SMB pipeline goals
Stand up a full account-based marketing (ABM) motion for SMB
Build and run plays in HubSpot and Unify, including workflows, sequences, segmentation, and targeting
Use AI to identify contacts and companies most ready for sales calls or campaign messages
Write and refine campaign copy for SDR plays, marketing emails, and outbound sequences
Work daily with the SDR Manager on lead flow and hand-off volume, incorporating feedback into subsequent campaigns
Use performance data and A/B testing to decide what to scale, pause, or stop
Partner with Content Marketing, Sales, and RevOps on content, data, and campaign routing
Manage the SMB campaign calendar and keep campaigns on schedule
Report weekly on pipeline generated by channel and campaign
Travel to Prokeep headquarters in New Orleans at least once per quarter, plus events as needed

Requirements

What you’ll need

3 to 5 years of B2B SaaS marketing experience focused on demand generation or growth marketing
Track record of running campaigns that generate new-logo pipeline
Hands-on experience building campaigns and plays in HubSpot
Experience running high-volume outbound or signal-based orchestration plays, such as Unify or RollWorks
Experience using AI to build target lists or generate campaigns or projects
Strong analytical skills and comfort with dashboards, testing ideas, and presenting data-driven decisions
Strong writing skills, with ability to take campaign copy to at least 80% ready
Strong project management skills; organized, detail-oriented, and reliable on follow-through
Experience partnering closely with Sales
Unify experience is a plus
Experience in wholesale distribution or construction is a plus
Legally authorized to work in the United States
Must address whether employment sponsorship is required now or in the future

Benefits

Comp & perks

Quarterly performance bonus tied to KPIs used across the Prokeep Marketing organization
Equity package
Health, dental, vision, life, short- and long-term disability insurance
401(k)
Employee assistance program (EAP)
Flexible PTO with no preset limits
Yearly education stipend
Remote work arrangement